The Diane Harkins Coughlin and Christopher J. Coughlin Sesquicentennial Assistant Professor
Dr. Nikolova’s research focuses on dyadic decision making, interpersonal relationships, consumers’ self-control, and interventions to promote healthy eating. Dr. Nikolova’s dissertation was the first work to examine how pairs of people make joint self-control decisions where they have to decide between instant gratification and bigger, long-term benefits (e.g., married couples deciding together whether to save their money for retirement or splurge with a luxurious vacation).
Inman, J. Jeffrey and Hristina Nikolova (2017), “Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns,” Forthcoming at the Journal of Retailing.
Nikolova, Hristina and Cait Lamberton (2016), “Men and the Middle: Gender Differences in Dyadic Compromise Effects,” Journal of Consumer Research, 43 (3), 355-371. Lead Article.
Nikolova, Hristina and Cait Lamberton (2016), “Men Choose Differently When They Choose with Other Men,” Harvard Business Review.
Nikolova, Hristina, Cait Lamberton, and Kelly L. Haws (2016), "Haunts or Helps from the Past: The Effect of Recall on Current Self-Control,” Journal of Consumer Psychology, 26 (2), 245-256.
Dzhogleva Nikolova, Hristina and J. Jeffrey Inman (2015), “Healthy Choice: The Effect of Simplified POS Nutritional Information on Consumer Choice Behavior.” Journal of Marketing Research, 52 (6), 817-835.
Dzhogleva, Hristina and Cait Poynor Lamberton (2014), “Should Birds of a Feather Flock Together? Understanding Self-Control Decisions in Dyads,” Journal of Consumer Research, 41 (2), 361-380.
Dzhogleva Nikolova, Hristina, J. Jeffrey Inman, Jim Maurer, Andrew Greiner, and Gala Amoroso (2014), “The Shopper-Centric Retailer: Deriving Shopper Insights from Frequent Shopper Data,” Review of Marketing Research, 11, 75-102.