Faculty Directory

Gerald Smith

Associate Professor





  • CSOM Teaching Star: Fall 2020, Fall 2019, Spring 2019, Fall 2018, Fall 2017, and Fall 2016
  • Graduate Teaching Award, Carroll School of Management, 2012
  • Editorial Advisory Board, Journal of Advertising Research, 1996 – 2004
  • Nominated, Distinguished Teaching Award, Boston College, March 2003
  • Nominated, Distinguished Teaching Award, Boston College, April 2002
  • Council of Reviewers, Marketing Management, 1992 – 2002
  • Best Paper Award, AMA Winter Educators Conference, February 2002
  • Best Paper Award, AMS Annual Conference, May 2001
  • BusinessWeek Online: One of Best MBA Professors at Boston College, October 1998


His book Visionary Pricing, published by Emerald Press, appeared in 2012. His research on value-based marketing, pricing, and communication strategy has been cited in popular press outlets such as The Wall Street JournalThe Christian Science MonitorThe Boston GlobeAcross the Board, and others. Dr. Smith's research has been published in Journal of the Academy of Marketing Science, California Management Review, Sloan Management Review, Marketing Research, Marketing Management, Pricing Strategy & Practice, Journal of Retailing, Public Administration Review, Psychology and Marketing, Journal of Professional Pricing, Journal of Advertising Research, Journal of Marketing Communications, Journal of Business and Industrial Marketing, Design Management Journal, among others.