Dr. Gerald Smith is Associate Professor and former Chair of the Marketing Department at Boston College in the Carroll School of Management where he teaches Strategic Pricing Management. His research on pricing, value-based marketing, and brand strategy has been cited in popular press outlets such as The Wall Street Journal, The Christian Science Monitor, The Boston Globe, Across the Board, and various media outlets. His research has been published in leading marketing journals, including Journal of the Academy of Marketing Science, Business Horizons, California Management Review, Sloan Management Review, Marketing Research, Marketing Management, Pricing Strategy & Practice, Journal of Retailing, Public Administration Review, Psychology & Marketing, and others.
Professor Smith has been featured in leading executive programs at Wharton, Duke, Columbia University, Boston University, and Suffolk University, and in Europe and Asia at LIMAK, MCI Management Center Innsbruck, University of Ulster Business School, and Coursalytics in Moscow. He was an early thought leader with the Strategic Pricing Group, Inc., now part of Monitor-Deloitte, and was an original contributor to the best-selling The Strategy and Tactics of Pricing (now in its 6th edition with Routledge, 2018). He has long been an adviser in pricing and brand management to firms in a variety of industries—consumer packaged goods, health care, agribusiness, energy and power generation, automotive, semiconductors and electronics, lodging and food service, wholesale distribution, financial services, and to government. He serves on the board of BWG Corporation, and has served in various non-profit leadership roles.