Faculty Directory
Gerald Smith
Associate Professor
Chairperson
Gerald Smith
Contact
Fulton Hall 450A
Telephone: 617-552-0427
Email: gerald.smith.1@bc.edu
Education
- B.A., Brandeis University
- M.B.A., Harvard Business School
- D.B.A., Boston University
Research Interests
pricing; brand management; customer value; and frames of reference/framing.
Department
Profile
Gerald Smith is Associate Professor of Marketing at Boston College in the Carroll School of Management, where he leads the Product and Brand Management Specialization and teaches Strategic Brand Management, Strategic Pricing Management, and the First Year M.B.A. core Marketing course. He is a member of the Duke Corporate Education Global Learning Resource Network, and has taught in executive programs at the Wharton School, Columbia, Duke, Boston University, and Suffolk University.
Dr. Smith is a frequent speaker on product management and pricing. He has consulted and lectured broadly in professional forums in North America and Europe, with clients such as Kimberly-Clark, Wyeth, Thermo Electron, Givaudan, AT&T, Lucent, Bell Atlantic, Sprint, Armstrong World Industries, Kraft General Foods, Heublein, Hewlett Packard, J. M. Huber, First Data Resources, Steelcase, among others. He has held marketing management positions with General Mills, Arthur D. Little, Inc., DRI-McGraw Hill, and Kurzweil Music Systems, Inc.