Dr. Gerald Smith is Associate Professor of Marketing at Boston College in the Carroll School of Management, where he leads the Product and Brand Management Specialization and teaches Strategic Brand Management, Strategic Pricing Management, and the First Year MBA core Marketing course. He is a member of the Duke Corporate Education Global Learning Resource Network, and has taught in executive programs at the Wharton School, Columbia, Duke, Boston University, and Suffolk University.
Dr. Smith is a frequent speaker on product management and pricing. He has consulted and lectured broadly in professional forums in North America and Europe, with clients such as Kimberly-Clark, Wyeth, Thermo Electron, Givaudan, AT&T, Lucent, Bell Atlantic, Sprint, Armstrong World Industries, Kraft General Foods, Heublein, Hewlett Packard, J. M. Huber, First Data Resources, Steelcase, among others. He has held marketing management positions with General Mills, Arthur D. Little, Inc., DRI-McGraw Hill, and Kurzweil Music Systems, Inc.
