Gerald Smith is Associate Professor of Marketing at Boston College in the Carroll School of Management, where he leads the Product and Brand Management Specialization and teaches Strategic Brand Management, Strategic Pricing Management, and the First Year M.B.A. core Marketing course. He is a member of the Duke Corporate Education Global Learning Resource Network, and has taught in executive programs at the Wharton School, Columbia, Duke, Boston University, and Suffolk University.
Dr. Smith is a frequent speaker on product management and pricing. He has consulted and lectured broadly in professional forums in North America and Europe, with clients such as Kimberly-Clark, Wyeth, Thermo Electron, Givaudan, AT&T, Lucent, Bell Atlantic, Sprint, Armstrong World Industries, Kraft General Foods, Heublein, Hewlett Packard, J. M. Huber, First Data Resources, Steelcase, among others. He has held marketing management positions with General Mills, Arthur D. Little, Inc., DRI-McGraw Hill, and Kurzweil Music Systems, Inc.
His book Visionary Pricing, published by Emerald Press, appeared in 2012. His research on value-based marketing, pricing, and communication strategy has been cited in popular press outlets such as The Wall Street Journal, The Christian Science Monitor, The Boston Globe, Across the Board, and others. Dr. Smith's research has been published in Journal of the Academy of Marketing Science, California Management Review, Sloan Management Review, Marketing Research, Marketing Management, Pricing Strategy & Practice, Journal of Retailing, Public Administration Review, Psychology and Marketing, Journal of Professional Pricing, Journal of Advertising Research, Journal of Marketing Communications, Journal of Business and Industrial Marketing, Design Management Journal, among others.