Concentration & Academics
Marketing is a dynamic discipline that thrives on change. Customer wants and needs change, technology changes, methods of distribution change, and our society and culture changes. To be successful in marketing, one must anticipate change. One must be sensitive to new opportunities in the marketplace. With this in mind, students are encouraged to maintain a broad perspective when planning their curriculum. A strength in the sciences makes one more sensitive to technological change, writing and public speaking courses help one become a better communicator of ideas, history and literature provide one with a perspective on change in society, psychology and sociology develop insight into human behavior and so forth.
Students should also bear in mind that marketing has both quantitative and qualitative dimensions. Making new product decisions requires an understanding of marketing research, making pricing decisions requires an understanding of product costs and managerial accounting, and making retail buying decisions requires an understanding of the relationship among costs, demand and profitability. The successful manager in any discipline must be able to write effectively as well as communicate ideas and results effectively in oral presentations. The time and place to begin developing these skills is here, not on the job.
The Marketing Concentration consists of five courses.
Required Courses:
| Course # | Course Name | Notes |
|---|---|---|
| Three Core Courses | ||
| MKTG1021 | Marketing Principles | Prereq for all MKTG courses |
| MKTG2153 | Marketing Research | Jr. or Sr. Year |
| MKTG4256 | Applied Marketing Management | Sr. Year |
| Two MKTG Electives | ||
| View the sample list of electives for a list of offerings. Please note, not all courses are available each semester. Visit the Course Information and Schedule page in Agora for a current list of offerings. | ||
From the elective offerings available, students can develop course sequences that support a variety of different possible career paths. The following combinations of marketing courses are suggested for careers in sales, retailing, product management, advertising, and marketing research. Please note that in each case three courses are offered in the sequence. This does not mean that students should necessarily take all three courses but should select two of the three depending on their interests. Students should consult with a faculty advisor in the marketing department for suggestions on other beneficial elective courses in the School of Management and the College of Arts and Sciences.
Sales: Professional Selling & Sales Management, Retailing, Customer Relationship Management
Retailing: Retailing, Product Planning and Strategy, Consumer Behavior
Product Management: Product Planning & Strategy, Consumer Behavior, Communication & Promotion
Advertising: Communication & Promotion, Retailing, Product Planning & Strategy
Marketing Research: Consumer Behavior, Product Planning & Strategy, Marketing Information Analytics
This minor is for non-business students who are interested in developing quantitative and qualitative marketing knowledge and skills to be better prepared for careers in marketing and advertising.
Required Courses:
| Course # | Course Name | Notes |
|---|---|---|
| Four Core Courses | ||
| ACCT1021 | Introduction to Financial Accounting | |
| MKTG1021 | Marketing Principles | Prereq for all MKTG courses |
| MKTG2153 | Marketing Research | |
| MKTG4256 | Applied Marketing Management | |
| Two MKTG Electives | ||
| View the sample list of electives for a list of offerings. Please note, not all courses are available each semester. Visit the Course Information and Schedule page in Agora for a current list of offerings. | ||
Below is a sample list of electives available for undergraduate students. Please note, not all courses are available each semester. Please visit the Course Information and Schedule page in Agora for an up-to-date list of current offerings.
| Course # | Course Name |
| MKTG2152 | Consumer Behavior |
| MKTG3114 | Strategic Pricing Management |
| MKTG3153 | Retailing |
| MKTG3154 | Integrated Marketing Communications |
| MKTG3156 | Special Topic: Launching Digital Marketing |
| MKTG3157 | Professional Selling & Sales Management |
| MKTG3158 | Product Planning & Strategy |
| MKTG3165 | Strategic Brand Management |
| MKTG3170 | Entrepreneurial Marketing in a Digital World |
| MKTG3175 | Marketing Practicum |
| MKTG/ISYS3205 | TechTrek West |
| MKTG/ISYS3253 | Digital Commerce |
| MKTG3625 | Luxury Marketing |
| MKTG6157 | Professional Selling & Sales Management |
| MKTG6610 | Sports Marketing |
| MKTG/ISYS6620 | Marketing Information Analytics |
| MKTG/ISYS6621 | Social Media and Digital Business |
| MKTG/ISYS6635 | New Media Industries |
| MKTG/ISYS6640 | Analytics & Business Intelligence |