Search Engine Strategies - Metatags
Boston College uses the InfoSeek UltraSeek Search Engine as its default search tool.
To most effectively use the search engine you should follow these rules:
- Use Titles in all documents to effectively explain what the document is.
- Use MetaTags for descriptions and key words. MetaTags should be placed after the HEAD tag but before the Title.
For example:
<meta name="description" content="XSoft specializes in
software products that help organizations improve how they create and
use documents.">
<meta name="keywords" content="document management
Xerox">
<meta name="author" content="ann.mariano.1@bc.edu ">
We recommend that you use your "friendly" BC email address as your author metatag. Your email address can be found at the BC Phone/Email directory listing.
The email address is a unique identifier, no two email addresses are the same. DO NOT use your username as your author tag. If more than one person is responsible for a page, please use the email address for the person with overall authority for the pages. That may or may not be the person who actually ftp's that page.
Once created, InfoSeek will do two things with these tags:
- It will index keywords and descriptions as words, so a search on either
XSoft or "document
management" will match.
- It will show the "description" with the search results.
Instead of showing the first few of lines of the page as the summary, it
would be listed as follows:
- XSoft Home Page
- XSoft specializes in software products
that help organizations improve how they create and use documents.
http://www.xsoft.com/
Note that the description and keywords meta tags should not contain any
HTML formatting information.
HINT: Use plurals to define your keywords and place them in descending ordering left to right based on their importance to the document.
|
