Advances in Culture, Tourism and Hospitality Research, vol. 2

 

Amsterdam:JAI Press, 2009

Edited by Arch Woodside, Professor of Marketing, Carroll School of Management

This volume provides useful answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination year-after-year? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? What simple and complex heuristics do freely-independent- travelers apply pre-trip and during the trip in deciding where to go and what to do? What metrics are useful for measuring the impact of activity-focused tourism on the well-being of regional areas? How do executive leadership styles affect employee satisfaction in international tourist hotels? What action and outcome metrics are useful for measuring performance management auditing and destination marketing organization planning and implementing?

- JAI Press

Advances in Culture

 

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