Jack Connors, founding partner of Boston advertising firm Hill Holliday, philantrophist, and entrepreneur, speaks about social entrepreneurship:
To be effective, a social entrepreneur needs to ask, what is the scope of my work, how big a world do I want to play in, and what is the nature of the social justice I am going to address?
Social entrepreneurship is an effective approach for addressing social inequalities because there's nothing more powerful than an idea. Entrepreneurs can answer the question, how am I ever going to do this? We live in a period where we're reminded almost daily that everything is possible. But the mountain always looks a lot higher when you're at the base of it. If someone says, I know a trail that might be a little easier than going straight up, it's helpful to people. Nothing is overwhelming if you just take it a step at a time.
When I was a young man, I wanted to change the entire world. Now, as an older man, I'm just happy if I can make a couple of improvements in my community. And so, I think scope is important. If everyone were able to bring peace to one person's life, then the world would be at peace. So, you don’t need volume. You need quality.
The true artists, the truly creative people, are the ones who simplify things.