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Carroll School of Management

General Management Concentration

The General Management concentration provides an avenue for the pursuit of cross-disciplinary studies of management, in the context of an integrated and rigorous curriculum.

Students choose to concentrate in this area for many reasons but it is especially attractive to those students who desire to pursue a cross-disciplinary approach to management or who are preparing for the management of a family business.

Courses Required

Choose two areas and meet the criteria specified by the departments. Usually, this involves one required course and a choice of an elective.

Please Note: Students who have elected another concentration within the Carroll School of Management as well as the General Management concentration must select areas different from the student's other CSOM concentration as they pursue General Management.


Required Courses:

  • ACCT3301 (MA301) - Financial Accounting Standards and Theory I
  • ACCT3302 (MA302) - Financial Accounting Standards and Theory II


Required Course:

  • ACCT3307 (MA307) – Managerial Cost and Strategic Analysis

Elective (choose one from the following):

  • ACCT3351 (MA351) – Financial Statement Analysis
  • ACCT4405 (MA405) – Federal Taxation
  • ACCT6618 (MA618)– Accounting Information Systems


Required Courses:

  • MFIN1127 (MF127) - Corporate Finance
  • MFIN1151 (MF151) - Investments


Required Course:

  • MKTG2153 (MK253) - Marketing Research or MKTG4256 (MK256) - Applied Marketing Management

Elective (choose one):

  • MKTG2152 (MK152) Consumer Behavior
  • MKTG3153 (MK153) Retailing
  • MKTG3154 (MK154) Communication & Promotion
  • MKTG3156 (MK156) Digital Marketing
  • MKTG3157 (MK157) Professional Selling & Sales Management
  • MKTG3158 (MK158) Product Planning & Strategy
  • MKTG3161 (MK161) Customer Relationship Management
  • MKTG3165 (MK165) Strategic Brand Management
  • MKTG3170 (MK170) Entrepreneurial Marketing
  • MKTG3174 (MK174) Social Change Marketing
  • MKTG3176 (MK176) Marketing Planning
  • MKTG3177 (MK177) Crafting/Publishing Behavioral Science
  • MKTG3253 (MK252/MI253) E-Commerce
  • MKTG3258 (MK258) Advanced Market Analysis
  • MKTG6610 (MK610) Sports Marketing
  • MKTG6620 (MK/MI620) Marketing Information Analytics
  • MKTG6621 (MK/MI621) Social Media for Managers

Management and Leadership

Required Course:

  • MGMT2127 (MB127) - Leadership

Choose one additional MB course other than MGMT1021 (MB021), MGMT3099 (MB099,) MGMT3100 (MB100,) or MGMT2127 (MB127.)

Information Systems

Required Course:

  • ISYS2157 (MI157) - Introduction to Programming for Management

Elective (choose one):

  • ISYS3257 (MI257) – Database Systems and Applications
  • ISYS4258 (MI258) – Systems Analysis and Design

Operations Management

Required Course:

  • OPER3375 (MD375) – Operations, Strategy, and Consulting

Elective (choose one):

  • OPER2255 (MD255) Managing Projects
  • OPER3304 (MD304) Quality Management
  • OPER3384 (MD384) Predictive Analysis
  • OPER3332 (MD332) Supply Chain Management 
  • OPER6604 (MD604) Management Science
  • OPER6605 (MD605) Risk Analysis and Simulation
  • OPER6606 (MD606) Economic and Financial Forecasting
  • OPER6610 (MD610) Sports Analytics