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Carroll School of Management

Joanne Scheff Bernstein

interim executive director lake forest symphony, illinois leadership in arts marketing

Joanne Scheff Bernstein

Presented in conjunction with the BC Arts Council

Friday, April 13, 2007

3:00 pm–4:30 pm
Book signing to follow
Fulton 511 (Public welcome)


Joanne Scheff Bernstein is a consultant, speaker, educator and author in the field of arts and culture management and marketing.

She is currently interim executive director of the Lake Forest Symphony in Illinois, a fully professional orchestra that primarily serves the Lake County region.

As a marketing and strategic planning consultant, Ms. Scheff Bernstein has worked with diverse non-profit arts organizations including theaters, dance companies, operas, symphonies, chamber music groups, presenting organizations, museums and foundatio ns. Clients include, among others, Chicago Opera Theater, the San Francisco Symphony, the San Francisco Opera, the San Francisco Ballet, the American Conservatory Theater, the Mary and Leigh Block Museum of Art at Northwestern University, Ballet Memphis, and Dayton Contemporary Dance Company. She was a member of the Dance/USA task force for building audiences for the twenty-first century and consulted to the Ford Foundation on the development of management education programs for cultural entrepreneurs i n emerging countries.

Ms. Scheff Bernstein has extensive experience as a speaker, seminar leader and workshop facilitator across the United States and internationally. International engagements include the annual conference of the Arts Marketing Association of Great Britai n, international seminars on cultural economics and corporate sponsorship of the arts in Buenos Aires and Caracas, and international arts management conferences at the Helsinki School of Economics, Bocconi University in Milan, and Queensland University i n Brisbane, Australia. In the fall of 2000, she spoke and consulted in several cities in Australia under the auspices of the Australian Arts Council.

She has led seminars for many national, regional, and local arts service organizations in the United States such as the Association of Performing Arts Presenters, the Broward County Cultural Arts Commission, the American Symphony Orchestra League, the Cincinnati Institute of Fine Arts, the Durham Arts Council, the Upstate New York Presenters' Association, the Michigan Association of Community Arts Organizations, the Tennessee Arts Commission, the National Society of Fundraising Executives, and many o thers. She also taught arts marketing principles, strategies, and tactics to 120 musical theater managers and marketing directors for two and one-half days in San Francisco under the auspices of the National Alliance of Musical Theatre.

Ms. Scheff co-authored a comprehensive text with Professor Philip Kotler entitled Standing Room Only: Strategies for Marketing the Performing Arts, published in January, 1997 by the Harvard Business School Press. She has also published articles on art s marketing, strategic planning, and strategic collaborations in the Harvard Business Review, the California Management Review, the International Journal of Arts Management, and other arts publications.

As an adjunct associate professor of Arts Management in the Business Institutions program at Northwestern University, she is responsible for teaching arts management, supervising independent field studies and facilitating arts management activities fo r students such as mentor programs, internships, volunteerism, and job search. She taught Arts Management at the Kellogg Graduate School of Management for eight years and was a visiting professor at Bocconi University in Milan.

She is a member of the scientific committee of the International Association for the Management of Arts and Culture (AIMAC) and a member of the editorial board of the International Journal of Arts Management.

Joanne Scheff Bernstein is a graduate with distinction from the Kellogg Graduate School of Management at Northwestern University and is a member of the Beta Gamma Sigma Honor Society in business.