updates from the carroll school of management graduate programs
Welcome to the Class of 2017
August 25, 2015
The BC MBA Class of 2017 is a diverse group boasting significant work experience and an international background. Learn more about the BC MBA Class of 2017»
Associate Professor of Marketing, Jerry Smith explains marketers' new relationship with consumers in his book The Opt-Out Effect: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty. Read more about the book in BC News.
Associate Professors Gerald Kane (BC) and Mohan Subramaniam (MIT) discuss how digital technology is expanding consumer options beyond the boundaries of traditional supply chains. Read the article in the MIT Sloan Management Review.
"Great leading and great managing go hand in hand. Leaders do both; they innovate and execute." Read the Forbes article here.
Professor Appel Challenges the Notion of Passive Investors Wielding Little Influence In the Marketplace
Assistant Professor of Finance Ian Appel is the co-winner of a research competition for his jointly authored paper challenging the idea that so-called passive investors wield little influence in the marketplace.