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Carroll School of Management

Y. Charles Zhang

visiting assistant professor - marketing department

Y. Charles Zhang

Fulton Hall 452D


Yizi "Charles" Zhang recently graduated with a Ph.D. in marketing from the Ross School of Business at the University of Michigan. His research has primarily been focused on consumer judgment and decision, with an emphasis on numerical judgment and metaphor & embodied cognition. He has published research in Journal of Consumer Research and Journal of Experimental Social Psychology, and has presented his work in several major conferences in marketing and psychology.

Zhang taught undergraduate marketing management at Michigan. Before attending Michigan, he worked full-time at Young & Rubicam and eBay in China. He is a bridge player, a photographer, and he enjoys classical music as well.