Arch Woodside, PhD
Professor - Marketing Department
Arch Woodside is Professor of Marketing, Boston College. He is a Fellow of the Royal Society of Canada; Society for Marketing Advances; American Psychological Association; and the American Psychological Society. He is the Editor-in-Chief of the Journal of Business Research (published by Elsevier twelve issues per annual volume). He is a Fellow of the International Academy of Tourism Research. He co-founded the Advertising and Consumer Psychology Symposium held annually by the Society of Consumer Psychology. His recent research work includes the following publications:
Koll, Oliver, Arch G. Woodside, and Hans Mühlbacher (2005), “Balanced versus Focused Responsiveness to Core Constituencies and Organizational Effectiveness,” European Journal of Marketing, forthcoming.
Woodside, Arch G. (2005), “Advancing from Subjective to Confirmatory Personal Introspection,” Psychology & Marketing, 22 (forthcoming).
March, Roger, and Arch G. Woodside (2005), “Comparing Consumers’ Plans and Actual Behavior, Annals of Tourism Research, forthcoming.
Woodside, Arch G., and David Finnigan (2005), “Making Sense of Implemented Strategies in New Venture Hospitality Management, Tourism Management, 26, forthcoming.
Woodside, Arch G., Roberta MacDonald, and Marion Burford (2004), “Grounded Theory of Leisure Travel,” Journal of Travel and Tourism Marketing, 14 (1), 7-39.
Woodside, Arch G. (2004), “Advancing Means-End Chains by Incorporating Heider’s Balance Theory and Fournier’s Consumer-Brand Relationship Typology,” Psychology & Marketing, 21 (4), 279-294.
Woodside, Arch G., Samir Gupta, and Jack Cadeaux (2004), “Developing Diffusion Process Models and Strategic Performance Theory for New B2B Electronic Ventures,” Journal of Business and Industrial Marketing, 19 (1), 23-38.
Woodside, Arch G. (2003), “Middle-Range Theory Construction of the Dynamics of Organizational Marketing-Buying Behavior,” Journal of Business & Industrial Marketing, 18 (4/5), 309-335.
Caldwell, Marylouise, and Arch G. Woodside (2003), “The Role of Cultural Capital in Performing Arts Patronage, The International Journal of Arts Management, 5 (3).
Woodside, Arch G., and Chris Dubelaar (2003), “Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies, Journal of Advertising Research, 43 (1), 78-85.
Woodside, Arch G. and Wilson, Elizabeth J. (2003), “Case Study Research for Theory-Building, Journal of Business & Industrial Marketing, 18 (6/7), 493-508.
Woodside, Arch G., and Marcia Y. Sakai (2003), “Meta-Evaluation: Assessing Alternative Methods of Performing Evaluations and Audits of Planned and Implemented Marketing Strategies,” Evaluating Marketing Actions and Outcomes, Volume 12 in Advances in Business Marketing & Purchasing, Amsterdam: Elsevier.
Carroll School of Management
Fulton Hall 441
140 Commonwealth Ave.
Chestnut Hill, MA 02467
arch.woodside.1@bc.edu
phone: 617-552-3069
