Gerald Smith, DBA

Gerald Smith is Chair of the Marketing faculty at Boston College in the Carroll School of Management, where he leads the Product and Brand Management specialty and teaches Strategic Brand Management, Pricing Strategy and Policy, and Marketing Communication and Promotion. He is a member of the Duke Corporate Education Global Learning Resource Network, and consults with the Strategic Pricing Group, a Monitor Company. He has taught in executive programs at the Wharton School, Columbia University, Boston University, and Suffolk University.

Jerry is a frequent speaker on product management and pricing. He has consulted and lectured broadly in professional forums in North America and Europe, with clients such as Kimberly-Clark, Wyeth, Thermo Electron, Givaudan, AT&T, Lucent, Bell Atlantic, Sprint, Armstrong World Industries, Kraft General Foods, Heublein, Hewlett Packard, J. M. Huber, First Data Resources, Steelcase, among others. He has held marketing management positions with General Mills, Arthur D. Little, Inc., DRI-McGraw Hill, and Kurzweil Music Systems, Inc.

Jerry’s research on value-based marketing, pricing, and communication strategy has been cited in popular press outlets such as The Wall Street Journal, The Christian Science Monitor, The Boston Globe, Across the Board, and others.  His research has been published in Journal of the Academy of Marketing Science, California Management Review, Sloan Management Review, Marketing Research, Marketing Management, Pricing Strategy & Practice, Journal of Retailing, Public Administration Review, Psychology and Marketing, Journal of Professional Pricing, Journal of Advertising Research, Journal of Marketing Communications, Journal of Business and Industrial Marketing, Design Management Journal, among others.

His research on “Sensemaking in Organizational Pricing” was awarded Best Paper at the American Marketing Association’s national conference in 2002, and he coauthored the award-winning Best Paper at the Academy of Marketing Science’s national conference in 2001. His article on “Financial Analysis of Pricing,” with Tom Nagle, is one of the most frequently requested Sloan Management Review marketing reprints, and has been reprinted in a volume of influential articles in the field.  His article on “Managerial Pricing Orientation” received the 1997 Most Outstanding Article award in Pricing Strategy & Practice.  He has been nominated several times for the Distinguished Teaching Award at Boston College, and was cited by BusinessWeek Online for his teaching excellence.

He serves on the national advisory board of the Pricing Institute of the Institute for International Research and has served on the editorial review boards of Marketing Management and Journal of Advertising Research.  He received his doctorate from Boston University, M.B.A. from Harvard Business School, and B.A. from Brandeis University.

Carroll School of Management
Fulton Hall 450A
140 Commonwealth Ave.
Chestnut Hill, MA 02467
gerald.smith.1@bc.edu
phone: 617-552-0427