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Carroll School of Management

Linda Court Salisbury

associate professor - marketing department

Linda Salisbury

Fulton Hall 441


Ph.D., University of Michigan Ross School of Business
M.B.A., Rensselaer Polytechnic Institute
M.S., Rensselaer Polytechnic Institute
B.S., University at Albany


Professor Linda C. Salisbury's general research interests are in consumer decision-making, with a primary focus on temporal aspects of consumer expectations, preference, and choice. She has examined phenomena such as choice diversification, preference uncertainty, customer satisfaction, and debt repayment behavior. Her research has appeared or is forthcoming in the Journal of Consumer Research, the Journal of Marketing Research, and Marketing Science.

She currently teaches the Marketing Principles and Services Marketing courses in the undergraduate program, and Services Marketing in the MBA program.


Before joining the BC faculty, Professor Salisbury taught at the University of Michigan and Xavier University in Cincinnati, Ohio. Prior to receiving her PhD, she worked in the consumer products, automotive, and management consulting industries.