Linda C. Salisbury, PhD
Assistant Professor, Marketing Department
Professor Salisbury received her PhD from the Ross School of Business at the University of Michigan, her MS and MBA from Rensselaer Polytechnic Institute, and her BS from the University at Albany. Before joining the BC faculty, she taught at the University of Michigan and Xavier University in Cincinnati, Ohio. Prior to receiving her PhD, Professor Salisbury worked in the consumer products and management consulting industries.
Her general research interests are in consumer decision-making. Her primary focus is temporal effects on consumer expectations, preference, and choice. Her research has appeared in the Journal of Consumer Research, and has been presented at conferences such as Marketing Science and the Society of Judgment and Decision Making.
Professor Salisbury’s teaching interests are in the areas of marketing management, marketing strategy, marketing research, and consumer and managerial decision-making. She currently teaches the marketing principles course in the undergraduate program.
Carroll School of Management
Marketing Department
Fulton Hall 424A
140 Commonwealth Avenue
Chestnut Hill, MA 02467
linda.salisbury.1@bc.edu
phone: 617-552-3142
