assistant professor - marketing department
Fulton Hall 448
Ph.D. (Quantitative Marketing), Georgia Institute of Technology Scheller School of Business School
M.B.A., University of California, Berkeley, Hass School of Business
B.S. (Mechanical), College of Engineering-Pune (COEP), University of Pune, India
Professor Ashutosh Patil’s research focus is two pronged. One of these is an interest in research methodology. Specifically, he is focused on studying the level of artifacts caused due to common methods when researchers use surveys to collect data. He also conducts methodological research in identifying the influence of effect size and other relevant variables in the researcher’s ability to detect categorical moderating effects using Bayesian and classical regression techniques. The second prong is centered on studying substantive issues such as in emerging markets and E-Commerce using empirical models. In the context of emerging markets, he is focused on understanding how the advent of large chain retail stores in the traditionally fragmented retail space in India is impacting large CPG manufacturers. In the context of E-Commerce, he is focused on understanding how and whether rebranding of a website can alter website usage behavior. He incorporates Bayesian econometric modeling techniques when empirically investing these specific substantive issues.
Professor Patil has over a decade of industry experience. He has worked primarily at Silicon Valley based software product firms, initially as a software programmer and later as a product and project manager. His teaching interests are in the areas of Marketing Research, Marketing Data Analysis, Research Methods and Modeling. He currently teaches the core marketing research course at Boston College.