lecturer - marketing department
Fulton Hall 330
M.S., Worcester Polytechnic Institute
B.S., Worcester Polytechnic Institute
Professor Edward Gonsalves joined the Carroll School of Management’s Marketing Department in 2012, teaching "Marketing Principles" and "Marketing Research" at the undergraduate level and "Marketing Management" at the graduate level.
For the past 18 years, Professor Gonsalves has been teaching undergraduate and graduate marketing classes and has been involved in executive education at both Worcester Polytechnic Institute and Providence College. His areas of interest are in the marketing and development of high technology products and he retains an active consultancy practice in these areas.
Professor Gonsalves’ career has spanned thirty plus years in the technology field, having held positions in design, applications, sales, marketing and management. During his 15 years at Philips, he was focused on the market development of specialized semiconductor products in the areas of hard disk drive industry and then the implementation of RFID in the retail sector. His most recent position was Vice President of Product Development for Wavetrend Technologies.
Professor Gonsalves is the holder of 8 patents and has presented at a variety of industry conferences in the area of RFID.