Victoria L. Crittenden, DBA

Associate Professor & MBA Core Faculty Chair- Marketing Department

Professor Crittenden received her DBA from the Harvard Business School, her MBA from the University of Arkansas, and her BA from Lyon College.  In Vicky’s professional career, she has had the following positions: Visiting Professor, American College of Greece and University Robert Schuman, IECS Strasbourg, France; Research Assistant, Harvard Business School; Instructor of Business Administration, Arkansas Tech University; Program Chair, 2003 World Marketing Congress, Perth, Australia; Secretary and VP for Membership North America, Academy of Marketing Science; Program Coordinator, American Marketing Association 2000 International Conference, Marketing Strategy Special Interest Group, Buenos Aires, Argentina; Program Chair, 1999 Academy of Marketing Science Conference, Coral Gables, Florida.  Vicky is a member of the Board of Trustees and serves on the President’s Council at Lyon College and is a member of the Academic Advisory Board for the Cutco Cutlery/Vector Marketing Corporation.  She is also co-coordinator for the HBS, DBA alumni.

Vicky’s research interests focus on Cross-Functional Strategies, Marketing Strategy, Direct Selling, Ethics and Corruption, Marketing Education, and Nonprofit Organizations.  She has published in leading management practitioner journals such as Business Strategy Review, Sloan Management Review, and Business Horizons and in leading academic journals such as Journal of Business Research, Psychology & Marketing, Industrial Marketing Management, Journal of Strategic Marketing, International Journal of Production Economics, and Journal of Managerial Issues.  At Boston College, Crittenden teaches the core marketing course in the MBA program and the graduate international marketing course. 

Of her many publications, some recent ones are:

“Mapping Strategic Decision Making in Cross-Functional Contexts,” Journal of Business Research, 2006.  Co-authored with Arch Woodside.

“Line Logic on the Bow Tie,” Journal of Product and Brand Management, 2006. Co-authored with Doug Reffue.

“An Exploratory Study of Cross-Functional Education in the Undergraduate Marketing Curriculum, Journal of Marketing Education, 2006.  Co-authored with Elizabeth Wilson.

“The Rebuilt Marketing Machine,” Business Horizons. September 2005.

“Assessing Shared Understanding of Economic Exchange among Children and Adults,” Psychology & Marketing, July 2005.  Co-authored with Lawrence Gianinno.

Carroll School of Management
Fulton Hall 450B
140 Commonwealth Ave.
Chestnut Hill, MA 02467
crittend@bc.edu
phone: 617-552-0430
web site: http://www2.bc.edu/~crittend/