S. Adam Brasel
Assistant Professor - Marketing Department
S. Adam Brasel is an Assistant Professor in the Marketing Department. He received his BS and MBA from the University of Illinois Urbana-Champaign, and his PhD from Stanford University. His primary research interest is in visual marketing, and as co-director of the CSOM Eyetracker Lab he explores how our rapidly changing media environment affects consumer perception and visual processing. Specific projects explore topics such as how fast-forwarding through television commercials constrains visual attention, how people allocate their attention when consuming multiple media simultaneously, and how consumers react to promotions inserted into online services.
His research has appeared in venues such as the Journal of Marketing, the Economist, and Perception; his article “When Good Brands Do Bad” with Jennifer Aaker and Susan Fournier won Best Paper of 2004 in the Journal of Consumer Research. He currently teaches the Marketing Research and Communications & Promotions class at both the undergraduate and MBA level.
Carroll School of Management
Fulton Hall 443
140 Commonwealth Ave
Chestnut Hill, MA 02467
brasels@bc.edu
617-552-1952
website: http://www2.bc.edu/~brasels/
