Henrik Hagtvedt, PhD
Assistant Professor – Marketing Department
Dr. Hagtvedt’s primary research interests are in the areas of aesthetics and experiential consumption, including the arts, visual images, design, creativity, luxury, and affect. His research has appeared in the Journal of Marketing Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Empirical Studies of the Arts. Additionally, Dr. Hagtvedt frequently presents his research at major national and international conferences. In connection with his research, he has also been interviewed by publications ranging from BusinessWeek to TIME.
Teaching interests include Consumer Behavior, Marketing Principles, Brand Management, and International Marketing. Having lived in seven countries on four continents, and having traveled extensively in dozens of countries around the world, Professor Hagtvedt brings a unique international perspective to the classroom.
Prior to his doctoral studies, Hagtvedt studied painting at the Academy of Fine Arts in Florence, Italy, and he worked full time as an artist and exhibited internationally for several years. During these years, he had more than 25 major exhibitions in Europe and Asia. Additionally, he completed a Cand. Mag. degree in art history at the University of Oslo, Norway, before completing an MBA (Marketing) and PhD in Business Administration (Marketing) at the University of Georgia. The initial art-related experiences sparked his interest in marketing and consumer behavior, and today this background still contributes to his research and areas of expertise.
Selected recent publications:
Hagtvedt, Henrik and Vanessa M. Patrick (2009), “The Broad Embrace of Luxury: Hedonic Potential as a Driver of Brand Extendibility,” Journal of Consumer Psychology, forthcoming.
Patrick, Vanessa M., Matthew Lancellotti, and Henrik Hagtvedt (2009), “Getting a Second Chance: The Influence of Inaction Regret on Future Purchase Opportunities,” Journal of the Academy of Marketing Science, 37 (2), 181-190.
Hagtvedt, Henrik and Vanessa M. Patrick (2008), “Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products,” Journal of Marketing Research, 45 (June), 379-89.
Hagtvedt, Henrik and Vanessa M. Patrick (2008), “Art and the Brand: The Role of Visual Art in Enhancing Brand Extendibility,” Journal of Consumer Psychology, 18 (July), 212-22.
Hagtvedt, Henrik, Reidar Hagtvedt, and Vanessa M. Patrick (2008), “The Perception and Evaluation of Visual Art,” Empirical Studies of the Arts, 26 (2), 197-218.
Carroll School of Management
Fulton Hall 450D
140 Commonwealth Ave.
Chestnut Hill, MA 02467
hagtvedt@bc.edu
Phone: 617-552-4034