Business Analytics Co-Concentration
What is Analytics/Data Science?
Business analytics is a collection of tools and techniques to turn data into insight for business decision-making.
Analytics Magazine regularly features applications of analytics. The BC library has a subscription, so you can access it through that website (search for “analytics journal”) if you have difficulty browsing it directly.
What skills do I need?
The most important skill to have is an aptitude for problem solving. Some skills that are nice to have are familiarity with:
- Programming (Python is the most commonly used general-purpose language and is taught in CSCI 1101 Computer Science I. It is free.)
- Statistical software (R is the most widely used statistical software and is taught in Business Analytics and Intelligence ISYS 6640, which is a required course for the Business Analytics co-concentration, and in Marketing Information Analytics MKTG 6620. It’s free, and the interface R Studio (also free) can make getting started a little easier.)
- Visualization software (Both Python and R have great visualization capabilities; Tableau is a standalone product that you can get a free student license for, and you’ll find that you can teach yourself a lot.) [ISYS Class next spring.]
- Getting data from databases (Database Systems and Applications ISYS 3257, an elective for the Business Analytics co- concentration, teaches relational databases and structured query language SQL.)
What kind of things can I do with skills in analytics?
Analytics has a wide range of applications. The tools you learn in the Business Analytics co-concentration apply not only to traditional business problems but to any issue of interest where data is collected. Below are a few examples.
- “How to Make the Most of Predictive Analytics,” Marketing Week.
- “Analytics Applications in Consumer Credit and Retail Marketing," Analytics. This one has lots of jargon and is a dense read, but also has lots of details about applications.
- Investment Banking
- “Business Analytics: Transforming the Role of Management Accountants,” Managing Accounting Quarterly (2015). Page 5 of this link has examples of how analytics is used in accounting
How can I practice my analytics skills?
There are lots of competitions and hackathons for students to practice their analytics skills, and experience with these can help to bulid students' résumés.
Found a good resource that should be listed here? Email Stephanie Jernigan.