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Carroll School of Management

Business Analytics Co-Concentration


Business Analytics draws upon a portfolio of methods and tools including statistics, forecasting, experimental design, data mining, and modeling to turn data into information and insights.

The Business Analytics co-concentration is designed to be a second concentration for Carroll School of Management students, who must choose a primary concentration such as marketing, information systems, operations management, management and leadership, accounting or finance.

The objectives of the undergraduate co-concentration are to develop managers who:

  • possess a broad and deep understanding of theories and concepts in business analytics
  • are adept at data management and analysis
  • understand and utilize quantitative techniques for historical analysis, predictive analysis, modeling and simulation
  • are capable of applying analytical skills and knowledge to address management problems across disciplines and industries

The growing analytics field includes descriptive, predictive, and prescriptive analytics:

  • Descriptive analytics help organizations describe what has happened in their operating environment and includes gathering, organizing, tabulating, and communicating historical information: how many online subscribers do we have?
  • Predictive analytics helps organizations understand what to do by uncovering relationships and associations in the available data, and uses techniques such as probability and forecasting to reveal the likelihood of outcomes: the number of online subscribers increases when we have banner advertising on search sites.
  • Prescriptive analytics is focused on understanding the causal effects that can be discerned from data sets, and strives to predict what will happened, given a particular course of action: if we increase our banner advertising and provide one-click subscribing, how will the number of subscribers change?

To declare the Business Analytics co-concentration, visit the Undergraduate Dean’s Office in Fulton 315.

Courses for the Business Analytics co-concentration may be taken in any order, as long as prerequisites for individual classes are met.  Up to one class from the co-concentration course list can be counted towards another concentration.

The following two courses are required for the co-concentration:

  • ISYS6640 Analytics & Business Intelligence (fall:  spring is online; only graduating seniors admitted)
  • OPER6604 Management Science (fall & spring)

also take one of the following:

  • OPER3384 Predictive Analytics (spring)
  • MKTG6620 Marketing Information Analytics (spring)

Select two additional courses, excluding any courses taken from above list:

  • OPER3304/OPER6614 Quality Management (spring)
  • OPER3310 Sports Analytics (fall)
  • OPER3384 Predictive Analytics (spring)
  • OPER6604 Applied Econometrics for Business
  • OPER6605 Risk Analysis & Simulation (fall)
  • OPER6606/MFIN6606 Forecasting Techniques (fall & spring)
  • OPER6607 Machine Learning for Business Intelligence (spring)
  • OPER6608 Pricing & Revenue Optimization (fall)
  • ISYS2157 Introduction to Programming in Management (fall & spring) (or CSCI 1101)
  • ISYS3257 Database Systems & Applications (fall & spring)
  • ISYS6621 Social Media and Digital Business (fall & spring)
  • ISYS6645 Data Visualization (spring)
  • MKTG2153 Marketing Research (fall & spring)
  • MKTG3161 Customer Relationship Management (offered periodically in fall & spring)
  • MKTG3258 Advanced Marketing Analysis (offered periodically in fall)
  • MKTG6620 Marketing Information Analytics (spring)

For questions about the Business Analytics co-concentration, contact Stephanie Jernigan,, Fulton 350D.

Study Abroad

Although there are no particular prerequisites needed in order to qualify for study abroad, the usual course prerequisites still apply. There is no limit to how many courses taken abroad will be allowed for major credit. If the courses are judged equivalent and if the proposed courses constitute a reasonable selection, major or elective credit will be given.  After acceptance into a study abroad program the student should then see Stepahnie Jernigan for course approvals before going abroad. Students must provide a copy of the syllabus and course description for approval.


Additional Resources

Please visit our resources page for more information about the skills you'll gain from pursuing this concentration, careers in business analytics, or to access additional training materials.