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Carroll School of Management

Faculty Publications

selected books and articles in leading scholarly journals

Angle, Justin W., Sokiente W. Dagogo-Jack, Mark R. Forehand, and Andrew W. Perkins (2017), "Activating Stereotypes with Brand  Imagery: The Role of Viewer Political Identity," Journal of Consumer Psychology,  27 (1), 84-90.

Hagtvedt, Henrik and Kathleen D. Vohs (2017), “Art Enhances Meaning by Stimulating Integrative Complexity and Aesthetic Interest,” Behavioral and Brain Sciences, forthcoming.

Hagtvedt, Henrik and S. Adam Brasel (2017), “Color Saturation Increases Perceived Product Size,” Journal of Consumer Research, forthcoming.

Patrick, Vanessa M., Yashar Atefi, and Henrik Hagtvedt (2017), “The Allure of the Hidden: The Act of Unveiling Confers Value,” International Journal of Research in Marketing, forthcoming.

Bone, Sterling A., Katherine N. Lemon, Clay Voorhees, Katie A. Liljenquist, Paul. W. Fombelle, R. Bruce Money and Kristen B. DeTienne (2017), “The Power of Positive Surveying: Nudging Customers to Reflect on Good Experiences Gooses Sales,” in Idea Watch section of Harvard Business Review, 95 (Jan/Feb), 22-24.

Inman, J. Jeffrey and Hristina Nikolova (2017), “Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns,” Journal of Retailing, 93 (1), 7-28. Lead Article.

Flynn, Andrea Godfrey, Linda Court Salisbury, and Kathleen Seiders (2017), “Tell Us Again, How Satisfied Are You? The Influence of Recurring Post-Transaction Surveys on Purchase Behavior,” forthcoming at Journal of Service Research.

Dellaert, Benedict G. C., Joffre Swait, Wiktor L. Adamowicz, Theo A. Arentze, Elizabeth E. Bruch, Elisabetta Cherchi, Caspar Chorus, Bas Donkers, Fred M. Feinberg, Anthony A. J. Marley, and Linda Court Salisbury (2017), “Individuals’ Decisions in the Presence of Multiple Goals,” forthcoming at Customer Needs and Solutions.

Ordabayeva, Nailya and Daniel Fernandes (2017), “Similarity Focus and Support for Redistribution,” Journal of Experimental Social Psychology, 72 (September), 67-74. 

Chandon, Pierre and Nailya Ordabayeva (2017), “The Accuracy of Less: Natural Bounds Explain Why Quantity Decreases are Estimated More Accurately than Quantity Increases,” Journal of Experimental Psychology: General, 146 (2), 250-268. 

Ordabayeva, Nailya and Pierre Chandon (2017), “Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing” in Michael R. Solomon and Tina Lowrey (Eds.), Routledge Companion to Consumer Behavior, London: Routledge.

Brasel, S. Adam and Henrik Hagtvedt (2016), “Living Brands: Consumer Responses to Animated Brand Logos,” Journal of the Academy of Marketing Science, 44 (5), 639-53. 

Schlosser, Ann E., Ruchi Rikhi, and Sokiente W. Dagogo-Jack (2016), "The Ups and Downs of Visual Orientation: The Effects of Diagonal Orientation on Product Judgment," Journal of Consumer Psychology, 26 (4), 496-509.

Hagtvedt, Henrik and S. Adam Brasel (2016), “Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness,” Journal of Marketing Research, 53 (4), 551-62.

Hagtvedt, Henrik and Vanessa M. Patrick (2016), “Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale?” Journal of Retailing, 92 (1), 56-64.

Das, Gopal and Henrik Hagtvedt (2016), “Consumer Responses to Combined Arousal-Inducing Stimuli,” International Journal of Research in Marketing, 33 (1), 213-5. Both authors contributed equally.

Bone, Sterling A., Katherine N. Lemon, Clay Voorhees, Katie A. Liljenquist, Paul. W. Fombelle, R. Bruce Money and Kristen B. DeTienne (2016), “Mere Measurement ‘Plus’: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior,” Journal of Marketing Research, forthcoming.

Robinson, Stacey, Michael K. Brady, Katherine N. Lemon and Michael D. Giebelhausen (2016), “Less of This One? I’ll Take It: New Insights on the Influence of Shelf-Based Scarcity,” International Journal of Research in Marketing, 33 (December), 961-965.

V. Kumar, Kevin Lane Keller and Katherine N. Lemon (2016), “Mapping the Boundaries of Marketing: What Needs to be Known,” Journal of Marketing, 80(November), 1-5.

Lemon, Katherine N. and Peter Verhoef (2016), “Understanding Customer Experience Throughout the Customer Journey,” Journal of Marketing, 80(November), 69-96.

Fombelle, Paul W., Sterling A. Bone and Katherine N. Lemon (2016), “Responding to the 98%: Face Enhancing Strategies for Dealing with Rejected Customer Ideas,” Journal of the Academy of Marketing Science, 44 (November), 685-706.

Lemon, Katherine N. (2016), “The Art of Creating Attractive Consumer Experiences at the Right Time: Skills Marketers Will Need to Survive and Thrive,” GfK Verein Marketing Intelligence Review, 8 (2) 44-49.

Nikolova, Hristina and Cait Lamberton (2016), “Men and the Middle: Gender Differences in Dyadic Compromise Effects,” Journal of Consumer Research, 43 (3), 355-371. Lead Article.

Nikolova, Hristina and Cait Lamberton (2016), “Men Choose Differently When They Choose with Other Men,” Harvard Business Review.

Nikolova, Hristina, Cait Lamberton, and Kelly L. Haws (2016), "Haunts or Helps from the Past: The Effect of Recall on Current Self-Control,” Journal of Consumer Psychology, 26 (2), 245-256.

Feinberg, Fred M., Linda Court Salisbury, and Yuanping Ying (2016), “When Random Assignment Is Not Enough: Accounting for Item Selectivity in Experimental Research,” Marketing Science, 35 (6), 976-994.

Salisbury, Linda Court and Gergana Y. Nenkov (2016), "Solving the Annuity Puzzle: The Role of Mortality Salience in Retirement Savings Decumulation Decisions," Journal of Consumer Psychology, 26 (3), 417-425.

Gerald E. Smith (2016), The Opt-Out Effect: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty, New York: Pearson Education/FT Press.

Thomas T. Nagle and Gerald E. Smith (2016), “A Question of Value: Customer Value Mapping versus Economic Value Modeling,” in Andreas Hinterhuber and Todd Snelgrove, eds., Value First Then Price: Quantifying Value in Business-To-Business Markets From The Perspective Of Both Buyers And Sellers. New York: Routledge, 181-188.

Reisch, Lucia and Min Zhao (2016), “Behavioural Economics, Consumer Behaviour, and Consumer Policy: State of the Art,” Behavioural Public Policy, 2.

 

 

Dzhogleva Nikolova, Hristina and J. Jeffrey Inman (2015), “Healthy Choice: The Effect of Simplified POS Nutritional Information on Consumer Choice Behavior.” Journal of Marketing Research, 52 (6), 817-835.

Hagtvedt, Henrik (2015), “Promotional Phrases as Questions versus Statements: An Influence of Phrase Style on Product Evaluation,” Journal of Consumer Psychology, 25 (4), 635-41.

Bone, Sterling A., Paul W. Fombelle, Kristal Ray, and Katherine N. Lemon (2015), “How Customer Participation in B2B Peer-to-Peer Problem Solving Communities Influences the Need for Traditional Customer Service,” Journal of Service Research, 18 (February), 23-38 (equal authorship).

De Keyser, Arne, Katherine N. Lemon, Timothy L. Keiningham and Phil Klaus (2015), “A Framework for Understanding and Managing the Customer Experience,” Marketing Science Institute Reports Working Paper Series, No. 15-121.

Ordabayeva, Nailya and Pierre Chandon (2015), “In the Eye of the Beholder: Visual Biases in Package and Portion Size Perceptions,” Appetite, 103 (August), 450-457.

Dubois, David and Nailya Ordabayeva (2015), “Social Hierarchy, Social Status and Status Consumption,” in Michael I. Norton, Derek D. Rucker, and Cait Lamberton (Eds.), Cambridge Handbook of Consumer Psychology, pp. 332-367. New York, NY: Cambridge University Press

Castelo, Noah, Elizabeth Hardy, Julian House, Nina Mazar, Claire Tsai and Min Zhao (2015), “Moving Citizens Online: Salience and Framing as Motivators for Behavioral Change,” Journal of Behavioral Science and Policy, 1(2), 57-68.

Aggarwal, Pankaj and Min Zhao (2015) “Seeing the Big Picture: The Effect of Height on the Level of Construal,” Journal of Marketing Research, 52(1), 120-133, equal authorship.

 

Brasel, S. Adam Brasel and Jim Gips (2014), “Tablets, Touchscreens, and Touchpads: How Varying Touch Interfaces Trigger Psychological Ownership and Endowment” Journal of Consumer Psychology, 24 (2), 226-233.

S. Adam Brasel and Jim Gips (2014), “Enhancing Television Advertising: Same Language Subtitles Can Improve Brand Recall, Verbal Memory, and Behavioral Intent,” Journal of the Academy of Marketing Science, 42 (3), 322-336.

Dzhogleva, Hristina and Cait Poynor Lamberton (2014)“Should Birds of a Feather Flock Together? Understanding Self-Control Decisions in Dyads.” Journal of Consumer Research, 41 (2), 361-380.

Dzhogleva Nikolova, Hristina, J. Jeffrey Inman, Jim Maurer, Andrew Greiner, and Gala Amoroso (2014), “The Shopper-Centric Retailer: Deriving Shopper Insights from Frequent Shopper Data.” Review of Marketing Research, 11, 75-102.

Hagtvedt, Henrik and Vanessa M. Patrick, (2014) “Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design,” Psychology & Marketing, 31 (7), 518-25.

Hudson, Bradford T. (2014) “Roman Ways: The Endurance of Patterns in Travel and Hospitality from Antiquity,” Boston Hospitality Review, Volume 2, Number 1, pages 16-22.

Hudson, Bradford T. (2014) “Railroad Hotels: From Infrastructure to Destination,” in Michael Conlin and Geoffrey Bird (editors) Railway Heritage and Tourism: Past, Present and Future, Bristol, UK: Channel View Publications.

Hudson, Bradford T. (2014) “Hospitality History,” in Robert A. Brymer and Misty M. Johanson (editors) Hospitality: An Introduction, Fifteenth Edition, Dubuque, IA: Kendall Hunt.

Mark, Tanya, Katherine N. Lemon and Mark Vandenbosch (2014), “Customer Migration Patterns: Evidence From a North American Retailer,” Journal of Marketing Theory and Practice, 24 (3), 251-270.

Verhoef, Peter C. & Lemon, Katherine N. (2014). Advances in customer value management. In R.M. Morgan, J.T. Parish & G. Deitz (Eds.), Handbook of Research in Relationship Marketing. Northampton, UK: Edgar Elgar Publishing.

Nenkov, Gergana Y. and Maura L. Scott (2014), “So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption,” Journal of Consumer Research, 42 (2), 326-341.

Cornil, Yann, Nailya Ordabayeva, Ulrike Kaiser, Bernd Weber and Pierre Chandon (2014), “The Acuity of Vice: Attitude Ambivalence Improves Visual Sensitivity to Increasing Portion Sizes,” Journal of Consumer Psychology, 24 (2), 177-187.

Askegaard, Soren, Nailya Ordabayeva, Pierre Chandon, Tracy Cheung, Zuzana Chytkova, Yann Cornil, Canan Corus, Julie A. Edell Britton, Astrid Franziska Junghans, Dorthe Brogaard Kristensen, Daniele Mathras, Ilona Mikkonen, Elizabeth G. Miller, Nada Sayarh, and Carolina Werle (2014), “Moralities in Food and Health Research,” Journal of Marketing Management, 30 (17-18), 1800-1832.

Salisbury, Linda Court (2014), “Minimum Payment Warnings and Information Disclosure Effects on Consumer Debt Repayment Decisions,” Journal of Public Policy & Marketing 33 (1), 49-64.

Berry, Leonard, Andrea Godfrey Flynn, Kathleen Seiders, Kelly L. Haws, and Steve Q. Quatch (2014), “Physician Counseling of Overweight Patients About Preventive Health Behaviors,” American Journal of Preventive Medicine, 46, 3 (March), 297-403.

 

Forthcoming

Hudson, Bradford T. (forthcoming) “The Prevalence of Longevity Among Leading Brands,” Boston Hospitality Review, Volume 2, Number 3.

Hudson, Bradford T. (forthcoming) “The Role of Corporate Vehicle Museums in Consumer Brand Engagement,” in Michael Conlin (editor), Automobile Heritage and Tourism, Bristol, UK: Channel View Publications.

Bone, Sterling A., Paul W. Fombelle, Kristal Ray, and Katherine N. Lemon“How Customer Participation in B2B Peer-to-Peer Problem Solving Communities influences the Need for Traditional Customer Service,” forthcoming, Journal of Service Research.

Mende, Martin, Maura L. Scott, Katherine N. Lemon and Scott A. Thompson (2014), “Altruistic Lies, Confrontational Firings, Righteous Terminations and Egoistic Lies: Understanding How Consumers React to Firm-Initiated Relationship Endings,” in Consumer-Brand Relationships 2, Susan Fournier, Michael Breazeale and Jill Avery, Eds., Oxford: Taylor & Francis/Routledge.

Nenkov, Gergana Y., Kelly M. Haws, and Min Jung Kim, “Fluency in Future Focus: Optimizing Outcome Elaboration Strategies for Effective Self-Control,” Social Psychological and Personality Science, forthcoming.

Reimann, Martin, Gergana Y. Nenkov, Deborah MacInnis, Maureen Morrin, “The Role of Hope in Financial Risk Seeking,” Journal of Experimental Psychology: Applied, forthcoming.

Askegaard, Soren, Nailya Ordabayeva, Pierre Chandon, Tracy Cheung, Zuzana Chytkova, Yann Cornil, Canan Corus, Julie A. Edell Britton, Astrid Franziska Junghans, Dorthe Brogaard Kristensen, Daniele Mathras, Ilona Mikkonen, Elizabeth G. Miller, Nada Sayarh, and Carolina Werle (forthcoming), “Moralities in Food and Health Research,” Journal of Marketing Management.

Dubois, David and Nailya Ordabayeva (forthcoming), “Social Hierarchy, Social Status and Status Consumption,” in Michael I. Norton, Derek D. Rucker, and Cait Lamberton (Editors), Cambridge Handbook of Consumer Psychology. Cambridge MA: Cambridge Press.

Seiders, Kathleen, Andrea Godfrey Flynn, Leonard L. Berry and Kelly L. Haws (2014), "Motivating Customers to Adhere to Expert Advice in Professional Services: A Medical Service Context," Journal of Service Research, in press.

Gerald E. Smith (forthcoming 2015), Schooling the Prophet: The Influence of the Book of Mormon on Joseph Smith and the Early Restoration (Brigham Young University Press, Neal A. Maxwell Institute for Religious Scholarship).

Zhao, Min, Darren Dahl and Steve Hoeffler (2014), “Optimal Visualization Aids and Temporal Framing for New Products,” Journal of Consumer Research, 41(3), 1137-1151.

Lee, Kelly Kiyeon and Min Zhao (2014), “The Impact of Price on Preference Consistency over Time,” Journal of Consumer Research, 41(1), 109-118.

 

Hudson, Bradford T. and Balmer, John M.T. (2013) “Corporate Heritage Brands: Mead's Theory of the Past,” Corporate Communications, Volume 18, Issue 3, pages 347–61.

Hudson, Bradford T. (2013) “Still Searching for Excellence,” Boston Hospitality Review, Volume 1, Number 4, pages 22-26.

Hudson, Bradford T. (2013) “Brand Heritage and Heritage Tourism,” Boston Hospitality Review, Volume 1, Number 3, pages 12-16.

Hudson, Bradford T. (2013) “An Important Arrival: The Anatomy of a Vintage Advertisement,” Boston Hospitality Review, Volume 1, Number 2, pages 17-22.

Hudson, Bradford T. (2013) “The History of Restaurants,” in Peter Szende (editor) Hospitality Management: A Module Approach, Upper Saddle River, NJ: Pearson Prentice Hall.

Hudson, Bradford T. (2013) “Brand Heritage,” in Cary L. Cooper (editor), Encyclopedia of Management, Third Edition, Chichester UK: Wiley.

Mark, Tanya, Katherine N. Lemon, Mark Vandenbosch Jan Bulla and Antonello Maruotti (2013), “Capturing The Evolution of Customer-Firm Relationships:  How Customers Become More (or Less) Valuable Over Time,” Journal of Retailing, 89 (3), 231-245.

Verhoef, Peter C. and Katherine N. Lemon (2013), “Successful Customer Value Management: Key-Lessons and Emerging Trends,” European Management Journal, 31 (February), 1-15.

Lemon, Katherine N. (2013), “Focus on the Multidisciplinary Nature of Service Research,” Editorial in Journal of Service Research, 16 (May), 119-120.

Verhoef, Peter C. & Lemon, Katherine N. (2014). Advances in customer value management. In R.M. Morgan, J.T. Parish & G. Deitz (Eds.), Handbook of Research in Relationship Marketing. Northampton, UK: Edgar Elgar Publishing.

Mende, Martin, Maura L. Scott, Katherine N. Lemon and Scott A. Thompson (2014), “Altruistic Lies, Confrontational Firings, Righteous Terminations and Egoistic Lies: Understanding How Consumers React to Firm-Initiated Relationship Endings,” in Consumer-Brand Relationships 2, Susan Fournier, Michael Breazeale and Jill Avery, Eds., Oxford: Taylor & Francis/Routledge.

Ordabayeva, Nailya and Pierre Chandon (2013), “Predicting and Managing Consumers’ Package Size Impressions,” Journal of Marketing, 77 (September), 123-137.

Burroughs, James E., Lan Nguyen Chaplin, Mario Pandelaere, Michael Norton, Nailya Ordabayeva, Alex Gunz and Leslie Dinauer (2013), “Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society,” Journal of Public Policy and Marketing, 32 (1), 18-31.

Ordabayeva, Nailya (2013), “How to Manage Consumers’ Packaging Impressions,” RSM Insight, 16, 11-13.

 

Maureen Morrin, J. Jeffrey Inman, Susan M. Broniarczyk, Gergana Y. Nenkov, Jonathan Reuter (2012) “Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic,” Journal of Marketing Research: August 2012, Vol. 49, No. 4, pp. 537-550.

Gerald E. Smith (2012), ed. Visionary Pricing: Reflections and Advances in Honor of Dan Nimer, in the series Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises. London: Emerald Group Publishing, Ltd.

Gerald E. Smith (2012). "Introduction to Visionary Pricing," in Gerald E. Smith, ed., Visionary Pricing: Reflections and Advances in Honor of Dan Nimer, in the seriesBusiness-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises. London: Emerald Group Publishing, Ltd.

Gerald E. Smith (2012). "Emergent Pricing Strategy," in Gerald E. Smith, ed.,Visionary Pricing: Reflections and Advances in Honor of Dan Nimer, in the series Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises. London: Emerald Group Publishing, Ltd.

Gerald E. Smith and Daniel A. Nimer (2012). "The Founding Principles and Strategies of Pricing," in Gerald E. Smith, ed., Visionary Pricing: Reflections and Advances in Honor of Dan Nimer, in the series Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises. London: Emerald Group Publishing, Ltd.

Gerald E. Smith (2012). "One on One: Pricing with Dan Nimer," in Gerald E. Smith, ed., Visionary Pricing: Reflections and Advances in Honor of Dan Nimer, in the seriesBusiness-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises. London: Emerald Group Publishing, Ltd.

Martin, Drew and Woodside, Arch G. (2012), “Structure and Process Modeling of Seemingly Unstructured Leisure-Travel Decisions and Behavior,” International Journal of Contemporary Hospitality Managemen,. 24 (6) 855-872.

Kelly L. Haws, William O. Bearden, and Gergana Y. Nenkov. “Consumer Spending Self-Control Effectiveness and Outcome Elaboration Prompts,” Journal of the Academy of Marketing Science, 40(5), pp. 695-710.

Gerald E. Smith (2012). “Economic Value, Frames of Reference, and Impact of Framed Positioning Strategies in Business-To-Business Markets,” in Mark Glynn and Arch G. Woodside, eds, Business to Business Marketing Management: Strategies, Cases, and Solutions in the series Advances in Business Marketing and Purchasing, Volume 18, pp. 281-320. London: Emerald Group Publishing Ltd.

S. Adam Brasel (2012). “How Focused Identities can Help Brands Navigate a Changing Media Landscape,” Business Horizons, 55(3), pp. 283-291.

Patrick, Vanessa M. and Henrik Hagtvedt (2012), “How to Say “No”: Conviction and Identity Attributions in Persuasive Refusal,” International Journal of Research in Marketing, 29 (4), 390-4.

Patrick, Vanessa M. and Henrik Hagtvedt (2012), ““I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed Behavior,” Journal of Consumer Research, 39 (2), 371-81.

Flynn, Andrea Godfrey, Kathleen Seiders, and Glenn B. Voss (2012), “When is Enough Enough? Balancing on the Fine Line in Multichannel Marketing Communications,” in press, GfK – Marketing Intelligence Review.

Martin, D. and Woodside, A.G. (2012), “Structure and Process Modeling of Seemingly Unstructured Leisure-Travel Decisions and Behavior,” International Journal of Contemporary Hospitality Management, 24 (6), 855-872.

Guercini, S., and Woodside, A.G. (2012), “Strategic Supply Chain Approach: Consortium Marketing in the Italian Leatherwear Industry,” Marketing Intelligence & Planning, 30, forthcoming.

Eng, S. and Woodside, A.G. (2012), “Configural analysis of the drinking man: Fuzzy-set qualitative comparative analyses,” Addictive Behaviors, 37, 541-543.

Linda Court Salisbury and Fred M. Feinberg (2012). “All Things Considered? The Role of Choice Set Formation in Choice Diversification,” Journal of Marketing Research, 49(3), pp. 320-335.

Martin Reimann, Wilko Feye, Alan J. Malter, Josh Ackerman, Raquel Castaño, Nitika Garg, Robert Kreuzbauer, Aparna A. Labroo, Angela Y. Lee, Maureen Morrin, Gergana Y. Nenkov, Jesper H. Nielsen, Maria Perez, Gratiana Pol, José Antonio Rosa, Carolyn Yoon, and Chen-Bo Zhong  (2012). “Embodiment in Judgment and Choice,” Journal of Neuroscience, Psychology, and Economics, 5 (2), 104-123.

Gergana Y. Nenkov and Peter M. Gollwitzer (2012). “Pre- versus Postdecisional Deliberation and Commitment: The Positive Effects of Defensiveness,” Journal of Experimental Social Psychology, 48 (1), 106-121.

John S. Hulland, Gergana Y. Nenkov, and Donald W. Barclay (2012). “Perceived Marketing / Sales Relationship Effectiveness: A Matter of Justice,” Journal of the Academy of Marketing Science, 40 (3), 450-467.

Gergana Y. Nenkov, Kelly Haws, and Min Jung Kim (2012). “How Best to Think about the Future: Which Outcome Elaboration Strategies Help Control Desire?” Advances in Consumer Research, 39, pp. 40-41.

Gerald E. Smith (2012). “Economic Value, Frames of Reference, and the Impact of Framed Positioning Strategies in Business-to-Business Markets,” in Mark Glynn and Arch G. Woodside, eds, Business to Business Marketing Management: Strategies, Cases, and Solutions in the series Advances in Business Marketing & Purchasing, Volume 18, pp. 281-320. London: Emerald Group Publishing Ltd.

Gergana Y. Nenkov (2012). “It’s all in the Mindset: Effects of Varying Psychological Distance in Persuasive Messages,” Marketing Letters, 23 (3), 615-628.

Kelly L. Haws, William O. Bearden, and Gergana Y. Nenkov (2012), “Consumer Spending Self-Control Effectiveness and Outcome Elaboration Prompts,” Journal of the Academy of Marketing Science, 40 (5), 695-710.

Min Zhao, Leonard Lee and Dilip Soman (2012), “Crossing the Virtual Boundary: The Effect of Task-Irrelevant Environmental Cues on Task Implementation,” Psychological Science, 23(10), 1200-1207.

Min Zhao, Steve Hoeffler and Darren Dahl (2012), “Imagination Difficulty and New Product Evaluation,” Journal of Product Innovation Management, 29, 76-90.

S. Adam Brasel (2011). “Systematic reflection as a learning opportunity,” Academy of Marketing Science Review, 1(2), 90-92.

S. Adam Brasel (2011). “Nonconscious Drivers of Visual Attention in Interactive Media Environments,” Journal of Brand Management. 18(7), 473-482.

S. Adam Brasel and James Gips (2011). "Red Bull ‘Gives You Wings’ For Better or Worse: A Double-Edged Impact of Brand Exposure on Performance," Journal of Consumer Psychology, 21(1), 57-64.

S. Adam Brasel and James Gips (2011). “Media Multitasking Behavior: Concurrent Television and Computer Usage," Cyberpsychology, Behavior, and Social Networking, 14(9), 527-534.

Andrea Godfrey, Kathleen Seiders, Glenn Voss (2011). “Enough is Enough! The Fine Line in Executing Multichannel Relational Communication,” Journal of Marketing, 75(July), 94-109.

Arch G. Woodside (2011). “Gestalt Modeling of International Tourism Behavior: Applying Dimensional Qualitative Research in Constructing Grounded Theory,” Psychology & Marketing, 28(10), pp. 98-110.

Henrik Hagtvedt and Vanessa M. Patrick (2011). “Turning Art into Mere Illustration: Concretizing Art Renders Its Influence Context Dependent,” Personality and Social Psychology Bulletin, 37 (12), 1624-32.

Henrik Hagtvedt (2011). “The Impact of Incomplete Typeface Logos on Perceptions of the Firm,” Journal of Marketing, 75 (4), 86-93.

Vanessa M. Patrick and Henrik Hagtvedt (2011). “Aesthetic Incongruity Resolution,” Journal of Marketing Research, 48 (April), 393-402.

Simon Lacey, Henrik Hagtvedt, Vanessa Patrick, Amy Anderson, Randall Stilla, Gopikrishna Deshpande, Xiaoping Hu, João R. Sato, Srinivas Reddy, and Krish Sathian (2011). “Art for Reward’s Sake: Visual Art Recruits the Ventral Striatum,” NeuroImage, 55 (1), 420-33.

Daniel Navarro-Martinez, Linda Court Salisbury, Katherine N. Lemon, Neil Stewart, William J. Matthews, and Adam J. L. Harris (2011). “Minimum Required Payment and Supplemental Information Disclosure Effects on Consumer Debt Repayment Decisions,” Journal of Marketing Research, 48 (November), S60-S77.

Peter C. Verhoef and Katherine N. Lemon (2011). “Customer Value Management: Optimizing the Value of the Firm’s Customer Base,” Fast Forward publication by the Marketing Science Institute: Cambridge, MA.

Katherine N. Lemon, John H. Roberts, Priya Raghubir, and Russell S. Winer (2011). “Measuring the Effects of Corporate Social Responsibility; A Stakeholder-Based Approach,” Directors Notes, 3 (March), The Conference Board.

Ordabayeva, Nailya and Pierre Chandon (2011), “Getting ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers,” Journal of Consumer Research, 38 (June), 27-41.

Daniel Navarro-Martinez, Linda Court Salisbury, Katherine N. Lemon, Neil Stewart, William J. Matthews, and Adam J. L. Harris (2011). “Minimum Required Payment and Supplemental Information Disclosure Effects on Consumer Debt Repayment Decisions,” Journal of Marketing Research, 48(November), S60-S77.

Elizabeth G. Miller, Kathleen Seiders, Maureen Kenny, and Mary E. Walsh (2011). “Children's Use of On-Package Nutritional Claim Information," Journal of Consumer Behavior, 10, 122-132.

Karen Stilley, Karen Page Winterich, and Gergana Y. Nenkov (2011). “You Spend, I Spend, but You Save, I Save: Effects of Deliberative Mindsets and Social Comparison on Financial Decisions,” Advances in Consumer Research, Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Gergana Y. Nenkov and J. Jeffrey Inman (2011).  “Effects of Decisional Status and Construal Level on the Persuasiveness of Health-Related Messages and Products,” Advances in Consumer Research, Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Gergana Y. Nenkov, Deborah MacInnis, Maureen Morrin, Martin Reimann, and Antoine Bechara (2011). “Dissociating Positive Emotions of Hope and Hopefulness and Their Differential Impact on Consumer Financial Risk-Taking: A Functional Magnetic Resonance Imaging Study,” Advances in Consumer Research, Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Gerald E. Smith (2011). “Smithsonian Security Services,” in Mark Glynn and Arch G. Woodside (ed.), Advances in Business Marketing & Purchasing (pp. 6). London: Emerald Group Publishing, Ltd.

Gerald E. Smith (2011). “Kent Monroe and His Impact on the Field of Marketing,” in Jagdish N. Sheth and Manjit S. Yadav, eds, Legends in Marketing, Volume 7: Pricing Management and Practice, Sage Publications.

Gerald E. Smith (2011). “Financial Analysis: Pricing for Profit,” in Thomas T. Nagle, John Hogan, and Joseph Zale, The Strategy and Tactics of Pricing, 5th Edition. Upper Saddle River, NJ: Prentice Hall.

 

 Soman, Dilip and Min Zhao (2011), “The Fewer the Better: Number of Goals and Savings Behavior,” Journal of Marketing Research, 48(6), 944–957, equal authorship.

 Zhao,Min, Steve Hoeffler, and Gal Zauberman (2011), “Mental  Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process versus Outcome-Focused Thoughts,” Journal of Marketing Research, 48(5), 827–839.

Zhao, Min and Jinhong Xie (2011), “Effects of Social and Temporal Distance on Consumers’ Responses to Peer Recommendations,” Journal of Marketing Research,48(3), 486–496.

Zhao, Min and Claire I. Tsai (2011), “The Effects of Duration Knowledge on Forecasted vs. Actual Affective Experience,” Journal of Consumer Research, 38(3), 525–534, equal authorship.

Tsai, Claire I. and Min Zhao (2011), “Predicting Consumption Time: The Role of Event Valence and Unpacking,” Journal of Consumer Research, 38(3), 459–473.

S. Adam Brasel (2010). “Embedded Promotions in Online Services: How Goal Relevance Ambiguity Shapes Response and Affect,” Journal of Experimental Psychology: Applied, 16(3), 263-260.

S. Adam Brasel (2010). “Adding Promotions to Online Services: How Goal Relevance Ambiguity Shapes Consumer Response,” Journal of Experimental Psychology, 16(3), pp. 263-280.

Katherine N. Lemon (2010). “Setting the Agenda for the Future of Service Research,” Journal of Service Research, 13(1), 3.

Jenny van Doorn, Katherine N. Lemon, Vikas Mittal, Stephan Nass, Doreén Pick, Peter Pirner, Peter Verhoef (2010). “Customer Engagement Behavior: Theoretical Foundations and Research Directions,” Journal of Service Research, 13 (August), 253-266.

Christy Ashley, Stephanie Noble, Naveen Donthu and Katherine N. Lemon (2010). “Why Customers Won’t Relate: Understanding the Key Obstacles to Customer Engagement Behaviors,” Journal of Business Research, 64 (July), 749-756.

Priya Raghubir, John Roberts, Katherine N. Lemon and Russell S. Winer (2010). “Why, When, and How Should the Effect of Marketing on the Community Be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics,” Journal of Public Policy in Marketing, 29 (1), 66-77.

Katherine N. Lemon (2010). “From The Editor: State of the Journal,” Editorial in Journal of Service Research, 13 (November), 359-361.

Linda Court Salisbury and Fred M. Feinberg (2010). “Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement and Experimental Test,” Marketing Science, 29(1), 1-17.

Linda Court Salisbury and Fred M. Feinberg (2010). “Temporal Stochastic Inflation in Choice-Based Research,” Marketing Science, 29(1) 32-39.

Glenn B. Voss, Andrea Godfrey, and Kathleen Seiders (2010). “How Complementarity and Substitution Alter the Customer Satisfaction-Repurchase Link,” Journal of Marketing, 74 (November), 111-127.

Leonard L. Berry, Ruth N. Bolton, Cheryl H. Bridges, Jeffrey Meyer, A. Parasuraman, and Kathleen Seiders (2010). “Opportunities for Innovation in the Delivery of Retail Interactive Services,” Journal of Interactive Marketing, 24, 2 (May), 155-167.

Glenn B. Voss, Andrea Godfrey, and Kathleen Seiders (2010). “Do Satisfied Customers Always Buy More? The Roles of Satiation and Habituation in Customer Repurchase,” Marketing Science Institute Working Paper, 10-101. Marketing Science Institute: Cambridge, MA. 85-106.

Gergana Y. Nenkov and Kelly Haws (2010). “Is Looking Before You Leap Always Good? Future Consequence Elaboration and Self-Control,” in Advances in Consumer Research, Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN: Association for Consumer Research.

Gergana Y. Nenkov, Deborah J. MacInnis, and Maureen Morrin (2010). “Differentiating the Psychological Impact of Threats to Hope and Hopefulness on Retirement Savings,” in Advances in Consumer Research, Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Vol. 37, Duluth, MN: Association for Consumer Research.

Gerald E. Smith and Arch G. Woodside (2010). “Pricing Theory and Practice in Managing Business-to-Business Brands,” in Mark Glynn and Arch G. Woodside, Business-To-Business Brand Management, London: Emerald Press.

Gerald E. Smith and Sajeev Varki (2010). “How Do Consumers Form Perceptions of Economic Value? An Exploratory Study,” in M.K. Brady (ed.). Marketing Theory and Applications, Proceedings of the AMA Winter Educators Conference, Volume 21, February 19-22, 2010, American Marketing Association, abstract only.

 

Katherine N. Lemon and Florian v. Wangenheim (2009). “The Reinforcing Effects of Loyalty Program Partnerships and Core Service Usage: A Longitudinal Analysis,” Journal of Service Research, 11(May). 357-370.

Henrik Hagtvedt and Vanessa M. Patrick (2009). “The Broad Embrace of Luxury: Hedonic Potential as a Driver of Brand Extendibility,” Journal of Consumer Psychology, 19 (4), 608-18.

Vanessa M. Patrick, Matthew Lancellotti, and Henrik Hagtvedt (2009). “Getting a Second Chance: The Influence of Inaction Regret on Future Purchase Opportunities,” Journal of the Academy of Marketing Science, 37 (2), 181-90. All three authors contributed equally.

Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen, Leonard A. Schlesinger, Michael Tsiros (2009). “Customer Experience: Determinants and Dynamics,” Journal of Retailing Special Issue on Enhancing the Retail Customer Experience, 85 (March), 31-41.

Sterling A. Bone, Katherine N. Lemon, Katie A. Liljenquist, R. Bruce Money, and Kristen B. DeTienne (2009). “Fishing for Compliments and Complaints: The Influence of Solicited Customer Feedback and Company Acknowledgment on Customer Attitudes and Repatronage Behavior,” Marketing Science Institute Reports Working Paper Series, No. 09-113.

Chandon, Pierre and Nailya Ordabayeva (2009) “Supersize in 1D, Downsize in 3D: Effects of Spatial Dimensionality on Size Perceptions and Preferences,” Journal of Marketing Research, 46 (6), 739-53. 

Kathleen Seiders (2009). “Understanding How Employees Understand Customers: A Commentary Essay,” Journal of Business Research, 62 (11), 1136-1138.

Abdul Ali and Kathleen Seiders (2009). “Entrepreneurial Marketing,” inThe Portable MBA in Entrepreneurship, 4th Edition (Bygrave and Zacharakis, editors), John Wiley & Sons, in press. Also, 3rd Edition (2004), 71-107.

Gerald E. Smith and Arch G. Woodside (2009). “Pricing Theory and Practice in Managing Business-to-Business Brands,” in Mark Glynn and Arch G. Woodside, Eds. Business-to-Business Brand Management, Bingley, UK: JAI Press, an Imprint of Emerald Group, 429-486.

Gergana Y. Nenkov, J. Jeffrey Inman, John S. Hulland, and Maureen Morrin (2009). “The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases,” Journal of Marketing Research, 46 (December), 764-776.

Gergana Y. Nenkov, Deborah J. MacInnis, and Maureen Morrin (2009). “How Do Emotions Influence Saving Behavior,” Issue in Brief, Number 9-8, Chestnut Hill, MA: Center for Retirement Research at Boston College.

Gergana Y. Nenkov, Maureen Morrin, Barry Schwartz, Andrew Ward, and John Hulland (2009). “Re-Examination of Maximization: Psychometric Assessment and Derivation of a Short Form of the Maximization Scale,” in Advances in Consumer Research, Volume 36, eds. Ann L. McGill and Sharon Shavitt, 734-735, Duluth, MN : Association for Consumer Research.

Zhao, Min, Steve Hoeffler, and Darren Dahl (2009), “The Role of Imagination-Focused Visualization on New Product Evaluation,” Journal of Marketing Research, 46(1), 46–55.

Ruth N. Bolton, Katherine N. Lemon, and Peter C. Verhoef, (2008). “Expanding Business-to-Business Customer Relationships: Modeling the Customer Upgrade Decision,” Journal of Marketing, 72, 46-64.

S. Adam Brasel and James Gips (2008). “Points of View: Where Do We Look When We Watch TV?" Perception, 37(12), 1890-1894.

S. Adam Brasel and James Gips (2008). “Breaking Through Fast-Forwarding: Brand Information and Visual Attention,” Journal of Marketing, Nov, 31-48.

Dzhogleva, Hristina and Cait Poynor Lamberton (2014), "Enchancing Television Advertising: Same Language Subtitles Can Improve Brand Recall, Verbal Memory, and Behavioral Intent,"

Linda Court Salisbury and Fred M. Feinberg (2008). “Future Preference Uncertainty and Diversification: The Role of Temporal Stochastic Inflation,” Journal of Consumer Research, 35(2), 349-359.

S. Adam Brasel (2008). “Feast or Famine: How Expectations Polarize Judgments of Ambiguous Alternative Set Sizes,” Advances in Consumer Research, Vol. 35, 818-819.

Collin Richards Payne, Brian Wansink, S. Adam Brasel, and Scott Zuckerman (2008). “Rush to the Kitchen: Television Interruptions and Consumption,” The FASEB Journal, 22:878.7.

Brian Wansink, Lenny Vartanian, Collin R. Payne, S. Adam Brasel, and Jenica K. Abram (2008). “Does Hunger Bias The Estimation of Food Size and Food Weight?” The FASEB Journal, 22:875.7.

Henrik Hagtvedt and Vanessa M. Patrick (2008). “Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products,” Journal of Marketing Research, 45 (June), 379-89.

Henrik Hagtvedt and Vanessa M. Patrick (2008). “Art and the Brand: The Role of Visual Art in Enhancing Brand Extendibility,” Journal of Consumer Psychology, 18 (July), 212-22.

Henrik Hagtvedt, Reidar Hagtvedt, and Vanessa M. Patrick (2008). “The Perception and Evaluation of Visual Art,” Empirical Studies of the Arts, 26 (2), 197-218.

Linda Court Salisbury and Fred M. Feinberg (2008). “Future Preference Uncertainty and Diversification: The Role of Temporal Stochastic Inflation,” Journal of Consumer Research, 35(2), 349-359.

Leonard L. Berry and Kathleen Seiders (2008). “Serving Unfair Customers,” Business Horizons, Special Anniversary Issue, 51 (1), (Jan-Feb), 29-37.

Gergana Y. Nenkov, J. Jeffrey Inman, and John Hulland (2008). “Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes,” Journal of Consumer Research, 35 (1), 126-141.

Gergana Y. Nenkov, Maureen Morrin, Barry Schwartz, Andrew Ward, and John Hulland (2008). “A Short Form of the Maximization Scale: Factor Structure, Reliability and Validity Studies,” Judgment and Decision Making, 3 (5), 371-388.

 

White, Tiffany Barnett, Katherine N. Lemon and John E. Hogan (2007), “Customer Retention When the Customer’s Future is Uncertain,” Psychology and Marketing 24(10) (October), 849-869.

Lemon, Katherine N. (2007), “A Roadmap for Customer Management,” LIMAK News, March.

Lemon, Katherine N. (2007), “The Dark Side of Customer Analytics,” Harvard Business Review (case commentary 37-48), 85 (May), 44.

Zhao, Min, Steve Hoeffler, and Gal Zauberman (2007), “Mental Simulation and Preference Consistency over Time: The Role of Process- versus Outcome-Focused Thoughts, Journal of Marketing Research, 44(3), 379-388.

 

Bolton, Ruth N., Katherine N. Lemon and Matthew Bramlett (2006), “The Effect of Service Experiences Over Time on a Supplier’s Retention of Business Customers,” Management Science 52 (December), 1811-1823 (lead article, also published in the MSI Working Paper Series).

Tokman, Mert, Lenita Davis and Katherine N. Lemon (2006), “The Wow Factor: A Model of Customer Reacquisition,” Journal of Retailing Special Issue: Competing Through Service, 83 (1), 47-64.

Kumar, V., Katherine N. Lemon and A. Parasuraman (2006), “Managing Customers for Value: An Overview and Research Agenda,” Journal of Service Research Special Issue: Managing Customers for Value, 9 (November), 87-94.

Zeithaml, Valarie A., Ruth N. Bolton, John Deighton, Timothy Keiningham, Katherine N. Lemon and J. Andrew Petersen (2006), “Forward-Looking Focus: Can Firms Have Adaptive Foresight?Journal of Service Research Special Issue: Managing Customers for Value, 9 (November), 168-183.

Lemon, Katherine N. (2006), “Still Some Weaknesses,” Marketing Research, 18 (Fall), 53-54.

Lemon, Katherine N. and Tanya Mark (2006), “Customer Lifetime Value as the Basis of Customer Segmentation: Issues and Challenges,” Journal of Relationship Marketing, 5 (October), 55-69.

Aravandakshan, Ashwin, Roland T. Rust, Katherine N. Lemon and Valarie A. Zeithaml (2005), “Customer Equity: Making Marketing Strategy Financially Accountable,” Journal of Systems Science and Systems Engineering, 13 (December), 405-422, invited article.

Gregan-Paxton, Jennifer, Steve Hoeffler, and Min Zhao (2005), “When Categorization is Ambiguous: Factors that Facilitate the Use of a Multiple Category Inference Strategy,Journal of Consumer Psychology, 15(2), 127–140.

Rust, Roland T., Valarie A. Zeithaml and Katherine N. Lemon (2004), “Customer-Centered Brand Management,” Harvard Business Review September, 110-118.

Hogan, John E., Katherine N. Lemon and Barak Libai (2004), “Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness,” Journal of Advertising Research 44 (Sep/Oct), 271-280 (Reprinted in Focus-Jahrbuch, 2006, Wolfgang Koschnick, Ed., Munich: Focus Magazin Verlag).

Bolton, Ruth N., Katherine N. Lemon and Peter C. Verhoef (2004), “The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research,Journal of the Academy of Marketing Science 32 (Summer), 271-293.

Rust, Roland T., Katherine N. Lemon and Valarie A. Zeithaml (2004), “Return on Marketing: Using Customer Equity to Focus Marketing Strategy,” Journal of Marketing 68 (January), 109-127.

Lemon, Katherine N., Roland T. Rust, Valarie A. Zeithaml and Loren J. Lemon (2004), “Customer Equity Marketing Metrics,” Thexis: Fachzeitschrift für Marketing, Number 3, 53-56, invited article.

Bolton, Ruth N., Katherine N. Lemon and Matthew D. Bramlett (2004), “The Effect of Service Over Time on a Supplier’s Retention of Business Customers,” Marketing Science Institute Reports Working Paper Series, No. 04-004, 49-72.

Hogan, John E., Katherine N. Lemon and Barak Libai (2003), “What is the True Value of a Lost Customer?Journal of Service Research 5 (February), 196-208.

 

Lemon, Katherine N. and Stephen M. Nowlis (2002), “Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers,” Journal of Marketing Research 39 (May), 171-185.

Lemon, Katherine N., Tiffany Barnett White and Russell S. Winer (2002), “Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision,” Journal of Marketing 66 (January), 1-14 (lead article; 2003 Journal of Marketing/Journal of Marketing Research Lehmann Award).

Hogan, John E., Katherine N. Lemon and Roland T. Rust (2002), “Customer Equity Management: Charting New Directions for the Future of Marketing,” Journal of Service Research Special Issue: Customer Equity Management, 5 (August), 4-12.

Ambler, Tim, C.B. Bhattacharya, Julie Edell, Kevin Lane Keller, Katherine N. Lemon and Vikas Mittal (2002), “Relating the Brand and Customer Perspectives of Marketing Management,” Journal of Service Research Special Issue: Customer Equity Management, 5 (August), 13-25.

Hogan, John E., Katherine N. Lemon and Barak Libai (2002), “What is the True Value of a Lost Customer?Marketing Science Institute Working Paper Series, No. 02-108, (2004 Marketing Science Institute Buzzell Best Paper Award).

Rust, Roland T., Valarie A. Zeithaml and Katherine N. Lemon (2001), “Driving Customer Equity,” Diamond Harvard Business Review (Japan) 10 (October), 68-85, adapted and translated by Satoshi Deguchi.

 

Rust, Roland T., Katherine N. Lemon and Valarie A. Zeithaml (2001), “Where Should the Next Marketing Dollar Go?Marketing Management 10 (Fall), 25-28.

 

Zeithaml, Valarie A., Roland T. Rust and Katherine N. Lemon (2001), “The Customer Pyramid: Creating and Serving Profitable Customers,” California Management Review 43 (Summer), 118-142.

 

Lemon, Katherine N., Roland T. Rust and Valarie A. Zeithaml (2001), “What Drives Customer Equity?Marketing Management 10 (Spring), 20-25 (also reprinted in Managing Customer Relationships, 2004, by Don Peppers and Martha Rogers, Hoboken: John Wiley and Sons).

 

Boone, Derrick S., Katherine N. Lemon and Richard Staelin (2001), “The Impact of Firm Introductory Strategies on Consumers’ Perceptions of Future Product Introductions and Purchase Decisions,” Journal of Product and Innovation Management 18 (March), 96-109.

Rust, Roland T. and Katherine N. Lemon (2001), “E-Service and the Consumer,” International Journal of Electronic Commerce 5 (Spring) No. 3, 85-101.

Lemon, Katherine N. and Frederick Newell (2001), “Wireless Rules: Why Retailers Should Worry About Them,” The Connected Retailer, 1 (December), 18-19, invited article.

Lemon, Katherine N. and Frederick Newell (2001), “Wireless Solutions,” Sales and Marketing Excellence, 1 (December), 9, invited article.

Lemon, Katherine N., Roland T. Rust and Valarie A. Zeithaml (2001), “Intelligent Marketing in an Uncertain Economy,” Ideations (publication of Design Forum), June, 3, invited article.

Lemon, Katherine N. (2001), Wireless e-View: Mobilizing the Enterprise, NY: Deloitte and Touche, with Deloitte Research.

Newell, Frederick B. and Katherine N. Lemon (2001), “Will She Still Need Your Store?Retail Marketer (the Direct Marketing Association Retail Marketing Council Newsletter) Spring, 5-10, invited article.

Rust, Roland T., Katherine N. Lemon and Valarie A. Zeithaml (2001), “Driving Customer Equity: Linking Customer Lifetime Value to Strategic Marketing Decisions,” Marketing Science Institute Working Paper Series, No. 01-108.

Lemon, Katherine N. (2000), Serving the Networked Consumer: Strategies for Multi-Channel Marketing and Commerce, NY: Deloitte and Touche, with Deloitte Research.

 

Bolton, Ruth N. and Katherine N. Lemon (1999), “A Dynamic Model of Customers’ Usage of Services; Usage as an Antecedent and Consequence of Satisfaction,” Journal of Marketing Research 36 (May), 171-186 (2004 Journal of Marketing Research O’Dell Award Finalist).

 

Bolton, Ruth N. and Katherine N. Lemon (1998), “A Dynamic Model of Customers’ Usage of Services: Usage as an Antecedent and Consequence of Satisfaction,” Marketing Science Institute Working Paper Series, No. 98-106.

Lemon, Katherine N., Don Peppers, Martha Rogers and Felix Chang (1998), “Coming Full Spiral: A Review of Key Lessons in the Consumer Direct Channel,” Shopping Behavior in the Age of Interactivity, Marketing 1to1: Peppers and Rogers Group and Institute for the Future.

Lemon, Katherine N., Don Peppers, and Martha Rogers (1998), “Managing the Customer Lifetime Value: The Role of Learning Relationships,” Peppers and Rogers Group White Paper Series.

Winer, Russell S., Randolph E. Bucklin, John Deighton, Tulin Erdem, Peter S. Fader, J. Jeffrey Inman, Hotaka Katahira, Katherine N. Lemon and Andrew Mitchell (1994), “When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior,” Marketing Letters 5 (No. 4), 383-394.

 

Simonson, Itamar, Steven M. Nowlis and Katherine N. Lemon (1993), “The Effect of Local Consideration Sets on Global Choice Between Lower Price and Higher Quality,” Marketing Science 12 (Fall), 357-377.