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Carroll School of Management

Faculty Awards

Three Marketing Faculty Earn Honors

The Marketing department is excited to announce that three of our marketing department faculty members have recently won awards for their research. Assistant Professor Nailya Ordabayeva, Assistant Professor Hristina Nikolova and Marketing Department Chair Katherine Lemon have all been honored with distinguished awards. 


Nailya Ordabayeva

Assistant Professor of Marketing

Nailya Ordabayeva won the 2014 Journal of Consumer Research Best Article Award for “Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers,” a 2011 article she coauthored with Pierre Chandon. The article examines how the distribution of wealth in a social group influences spending and saving at the bottom of the pyramid. Based upon Professor Ordabayeva’s dissertation, it was chosen as the winner by the Journal’s policy board among all articles published in the Journal of Consumer Research in 2011.

Hristina Nikolova

Assistant Professor of Marketing

Hristina Nikolova was recently awarded the 2014 John A. Howard/AMA Doctoral Dissertation Award for her work on how pairs of people make joint self-control decisions where the decision involves instant gratification or bigger, long-term benefits, such as a couple saving for retirement or taking a vacation. These findings were the first on the topic, and were published in the Journal of Consumer Research in 2014 and featured in media outlets including Time, Forbes, The Huffington Post, New York Magazine, ABC News, Expert Beacon, Shape, and Allure.

Katherine (Kay) Lemon

Accenture Professor of Marketing and Marketing Department Chair

Kay Lemon received the Journal of Retailing Davidson Award recognizing the best article in the Journal of Retailing for 2014 for her work, “Capturing the Evolution of Customer-Firm Relationships: How Customers Become More (or Less) Valuable Over Time.” The article examines how a firm’s customers become more or less profitable over time, and how marketing initiatives influence this profitability.


For more information, read the article from the Boston College Chronicle.