Almuni Diary - International Marketing
Sandrine Vial '01
Direct Marketing Manager
Compex, Annecy, France
8:40 am
Arrived at the office. It is the 1st day for my intern, so I helped him setup:
- PC
- Email address
- Contract
- Gave him some work to start
9:00 am
Meeting between the communication agency and three of us from the marketing team.
Objective: Determine the content of our future website that is dedicated to professional clients.
Purpose of the meeting:
- Get the feeling of each participant
- Agree on the website structure and content
- Determine “who is doing what?” during the next weeks so that we get back to the agency with some text proposal
The website will mainly target professional people. The reason why we write it internally is to make sure we speak to them with the adapted vocabulary. When we develop tools for the mass market, we usually do it the other way around.
12:30 am
End of the meeting. I sent my written notes to the agency so that they could reread it before sending the official report.
I then answered to a couple of emails.
1:00 pm
For lunch, I
went down to pick up some food downstairs and came back to eat at the office with some colleagues.
1:45 pm
I
wrote a note about the e store development. So far, our e store is working for France; we plan to extend it to some other countries and also we want to add some functionalities and sell some more products. Sent the note to my supervisor, for discussion, as well as before I brief the agency.
3:00 pm
Look at some quotes from suppliers. Entered some invoices in our system. As it is the end of the month, we need to be ready for reporting.
4:00 pm
Called up some hotels in order to have an idea where to organize our kick off meeting in January. The company strategy is changing and we plan to present it in some nice place for two days
5:00 pm
I returned some emails. Sent my comments about a contract we signed to partner with an environmental foundation. Sent mails to Ipsos and others, to organize a study about brand awareness in the medical area.
5:30 pm
I reread a proposal from our agency and sent my approval to put new promotional offers online on the store.
6:15 pm
Left the office.
