Almuni Diary - Marketing Research
Eri Takeuchi '03
Manager, Client Service
BASES, Waltham, MA
8:30 am
Meet with manager to discuss progress on Nordic Lingonberry forecast: reassess approach to unique couponing event. Compare first-cut repeat components with published data sources on similar brands. Learn about how repeat patterns for beverages reflect cluttered category.
10:00 am
Compose and send e-mail to all company analysts asking for opinions or experience with unique couponing event.
11:15 am
Receive a set of pages for the Nordic Lingonberry report back from word processing department: proofread changes and resubmit pages as needed.
12:00 pm
Finish draft summary of product diagnostic results for Nordic Lingonberry report (main point: product too tart for American tastes). Work on draft conclusions and recommendations.
1:10 pm
Data for Polenta Pockets and Microwave Risotto-To-Go has arrived: use database software to compare scores to previously tested microwave snacks and side dishes. Also compare scores to total set of food products’ scores.
2:15 pm
Review responses to e-mail about unique couponing event and report back to manager (also tell her database run results). With manager, work out forecast adjustment using spreadsheet. Also ask for copy of proposal for upcoming project on Volcanic Mud Moisturizer.
2:40 pm
Assemble published and internal data on volume for new beverage products to review with manager tomorrow (in comparison to revised Nordic Lingonberry forecast).
2:55 pm
Help manager with urgent client request: look up general population incidence of Spa Botanicals buyers as recorded in a recent hair care study and use database to look up scores for an average hair care concept.
3:30 pm
Review Volcanic Mud proposal: make a list of questions to ask manager.
3:55 pm
Consult format of previous report for client on the Polenta Pockets/Microwave Risotto To Go study. Make list of tables to include in the report and give to college interns.
4:45pm
Proof new batch of word processing work on Nordic Lingonberry report and make notes about new thoughts for the draft conclusions.
