Retailing
According to Lamb, Hair and McDaniel in Marketing (8th edition, Thomson South-Westernl, 2006), Retailing entails all the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use. The retailing industry is one of the largest employers; over 1 million retailers employ more than 15 million people in the US, which is 11.7% of US employment. And nearly 13% of all US businesses are considered retail. A retail establishment can be classsified according to its ownership, level of service, product assortment and price. Retailers use the latter three variables to position themselves in the competitive marketplace. These three variables can be combined in several different ways to create distinctly different retail operations and shopping experiences.
Marketing Management
Alumni Diary
Elizabeth Mondell MBA '04
Marketing Specialist
Talbots, Boston, MA
Advancement & Compensation
Marketing Coordinator (Years 0-4) - $25,000 to $35,000
Assistant Marketing Manager (Years 2-5) - $45,000 to $70,000
Marketing Manager (Years 2-8) - $60,000 to $80,000
Suggested Courses
MK154 Communication and Promotion (Fall/Spring: 3)
MK153 Retail/Wholesale Distribution (Fall/Spring: 3)
MK158 Product Planning and Strategy (Spring: 3)
MK 152 Consumer Behavior (Spring 3)
Faculty Advisor
Kathleen Seiders
Associate Professor
BA, Hunter College, MBA, Babson College; PhD, Texas A&M University
