The Marketing Department educates and prepares students in all aspects of the marketing function by providing the necessary knowledge, skills and tools they need to make informed strategic decisions in a rapidly changing, highly uncertain marketplace. Marketing is a highly dynamic discipline that thrives on change – changes in customer attitudes, purchasing behaviors, demographics; industries and competitors; technology; the economy; methods of distribution; and our society and culture. It is the driving force in building and sustaining meaningful and valuable customer relationships, creating and developing new markets, building differentiated brands, and creating successful public and private enterprises.
Through teaching and research directed at both academic and managerial audiences, The Carroll School’s Marketing Department promotes the study and understanding of all aspects of this field. Our award winning faculty are recognized leaders in their field and publish extensively in top marketing and management journals such as the Journal of the Academy of Marketing Science, Journal of Advertising Research, and Journal of Marketing, among many others.
Both undergraduate and graduates students who choose to concentrate in marketing are educated not only in the primary marketing policy areas, such as product/market selection, product line management, sales force operations, communications management, pricing and profit planning, management of channels of distribution, and marketing research, but also in the area of the students’ career interest.
Faculty use case studies and lecture to supplement the core journal and text readings related to a given marketing area and students are exposed to the latest marketing software programs and tools that aid marketing decision. Many students who concentrate in marketing pursue careers in retail, sales, consumer products, advertising, brand management or consulting, product management, media/entertainment, or their own entrepreneurial ventures.