If there’s a theme that threads through all of Kay Lemon’s work—her research, her teaching, even her service to the marketing profession—it’s the quest, she says, “to make marketers better marketers.” That theme surfaces frequently in her research, where she strives to highlight the practical implications of her findings. And it recently reached a kind of culmination in the two years she spent as executive director of the Marketing Science Institute.
On June 15, the New York Times ran an editorial based on a new study by the Center for Retirement Research at Boston College titled “How Much Long-Term Care Do Adult Children Provide?” The study found that nearly one in five adult children provide care for an elderly parent at some point and that the burden falls heavily on daughters. The findings by the Carroll School center point to massive challenges at a time when the oldest baby boomers are nearing their eighties.
It’s no secret that restaurant food portions have grown tremendously over the years, but what accounts for the super-sizing trend? Nailya Ordabayeva (Marketing) and a coauthor have come up with a novel explanation—with new findings published in the Journal of Experimental Psychology. Simply put, people are bad at calculating the size of large, three-dimensional objects, such as super-sized packages.
In his prodigious research, Sean Martin (Management and Organization) has turned a skeptical eye toward so-called “heroic CEO stories,” explored how growing up wealthy can affect one’s leadership behavior, and investigated many other questions. Now, in recognition of his research and teaching, Martin has been named the inaugural Mancini Family Sesquicentennial Assistant Professor.
Jeffrey Pontiff—holder of the James F. Cleary Chair in Finance at the Carroll School—started investing when he was 13 years old. That interest led to graduate school, then to the faculty of Boston College, and now to a prestigious award for his paper written with Carroll School doctoral graduate David McLean, now a professor at Georgetown. It proves that investors actually read academic studies.
For years, companies around the world were good at talking about the data revolution, less good at using large pools of data to drive competitive advantage. That is changing, according to the MIT Sloan Management Review’s 2017 Data & Analytics Report, coauthored by Sam Ransbotham (Information Systems) and SMR’s David Kiron. The survey reveals a sharp rise in the number of companies that say analytics is helping them outpace the competition.
S. Adam Brasel and Henrik Hagtvedt (Marketing) have coauthored a paper that for the first time demonstrates how sound frequencies can direct our eyes to certain colors. Published in the Journal of Marketing Research, the paper has broad implications, pointing to techniques that could “influence what we purchase and the information we retain,” according to a report by NPR’s Here and Now.
In a study published in the Academy of Management Journal, Sean Martin (Management and Organization Department) takes a hard look at so-called “heroic CEO stories.” Ever popular in the C-Suite, these tales are staples of corporate culture. They’re also woefully ineffective, the professor says in that study and in remarks to Fast Company. He proposes an alternative narrative.
When drawing up New Year’s resolutions, many people think about personal finances, including what they should be doing with their retirement plans. That’s good, but here’s a list of things they should not be doing, replete with data and insights from the Center for Retirement Research at the Carroll School.
The ideas of Andy Boynton, the Carroll School’s dean, are cited frequently in the new book Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight, authored by Thomas A. Stewart and Patricia O’Connell and published by HarperCollins. Boynton was interviewed by the authors on such topics as customer-driven innovation and design, and how to test ideas for maximum impact.
A new study coauthored by information systems professor Gerald Kane is throwing corporate light on cartoonist Walt Kelly’s famous phrase: “We have met the enemy, and he is us.” Very often, a company’s worst enemy “isn’t an external market threat; it’s the company itself and its lack of motivation or wherewithal to adapt to digital trends,” Kane tells CIO Journal, a publication of the Wall Street Journal.
A working paper by Professor Ronnie Sadka (Finance) and three colleagues made headlines this past summer, including this one from CBS MoneyWatch—“Do CEOs lie? Perhaps, but not how you think.” The team found that CEOs often downplay good news about recent earnings and forecasts. Why? One possible answer is unsettling, as discussed by Sadka in a Q&A with the Carroll Connection.
The “Internet of Things” is changing practically all businesses, even the most prosaic among them. Take coin-operated laundries, for instance. Sam Ransbotham (Information Systems), together with Stephanie Jernigan (Operations Management) and another coauthor, discuss the implications for management in a report published by the MIT Sloan Management Review.
Most of us carry out emotionally difficult tasks at work, but what happens to us after years of doing so? What kind of coping mechanisms do we develop? Professor Judy Clair (Management and Organization), together with two colleagues who have doctorates from the Carroll School, write for the Harvard Business Review online about their findings published in the Journal of Management Inquiry.
Why are portions of movie theater popcorn roughly seven times larger than they were during the 1950s? What happens when two males decide together on buying a car or some other product, without a female involved? These and other questions surfaced at the inaugural “Boston Judgment and Decision Making Day” sponsored by the Marketing Department.
In an online article for Harvard Business Review, finance professor Ian Appel previews research indicating that asset-rich index funds are using their clout to influence management policies and side with shareholder proposals. His findings—to be reported in The Journal of Financial Economics—go against prevailing wisdom.
In his new book The Opt-Out Effect, marketing professor Jerry Smith counts the ways in which digital-era consumers are able to elude marketers. BC News reports on Smith’s advice to brand marketers on how to re-engage the empowered consumer.