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Faculty research

June 2015

Faculty research


S. Adam Brasel, associate professor of marketing, presented “Marketing Interfaces: How Touchscreens Alter Consumer Search, Choice, and Evaluation” at the 2015 VOYA Global Colloquium: Research Mobile Marketing, hosted by the University of Connecticut in April.


Also in April, Associate Professor of Management and Organization Judith Clair presented some of her research at the 30th Annual Conference of the Society for Industrial and Organizational Psychology, held in Philadelphia. Clair and collaborators found data suggesting that men are bothered by having neighbors who are working mothers.


The February issue of Academy of Management Perspectives included an article coauthored by Brad Harrington, executive director of the Center for Work & Family. Then-Center researcher Beth Humberd also contributed to the study “Updating the Organization MAN: An Examination of Involved Fathering in the Workplace.”


Assistant Professor of Accounting Alvis Lo published “Accounting Credibility and Liquidity Constraints: Evidence from Reactions of Small Banks to Monetary Tightening” in the May 2015 edition of The Accounting Review.


At the North Atlantic Regional Business Law Association Conference, held in April at the University of Massachusetts Lowell, Professor of Business Law Christine O'Brien delivered her paper “Am I Blue or Seeing Red? The NLRB Sees Purple When Employer Communication Policies Unduly Restrict Section 7 Activities.” O’Brien’s study was also published in the June Labor Law Journal. It has been a Top 10 download on the Social Science Research Network four times.


O’Connor Family Professor Michael G. Pratt spoke at City University London’s Cass Business School in April for the Faculty of Management Research Workshop Series. Pratt, who is also Ph.D. director of the management and organization department and a fellow in the Winston Center for Leadership and Ethics, read his paper “Trust under Fire: Trustworthiness as Temporal-Spatial Sensemaking in Early Work Relationships among Firefighters.”


In March, Associate Professor of Information Systems Sam Ransbotham took part in a video panel, “On the Care and Feeding of Your Analytics Talent,” that also included Denis Arnaud, senior data scientist at Amadeus Travel Intelligence, and Tuck Rickards, head of digital information practice at Russell Reynolds. That same month, at the 2015 Northeast Decision Sciences Conference, Ransbotham sat on a panel with Associate Professor of Information Systems Gerald Kane and David Kiron, executive editor of MIT Sloan Management Review. The panelists discussed “Three Big Ideas in Business Research: Sustainability, Social Business, Data and Analytics.” At the 2015 VOYA Global Colloquium: Research Mobile Marketing at the University of Connecticut, Ransbotham presented “The Tradeoff of Reach and Response in Mobile Advertising,” a paper he coauthored with Stephanie Jernigan, assistant professor of the practice, operations management. Ransbotham’s study “Evaluating Expert and Crowd Judgement in Corporate Innovation Contests” was presented by his co-author, George Westerman, at MIT’s annual Initiative on the Digital Economy conference. And MIT Sloan Management Review released Ransbotham’s report "The Talent Dividend: Analytics Talent Is Driving Competitive Advantage at Data-oriented Companies." Ransbotham and his coauthors, David Kiron and Pamela Kirk Prentice, also held a live webinar on that topic.


A study by Associate Professor of Finance Jonathan Reuter and Professor of Finance and Ph.D. Program Director Pierluigi Balduzzi, “Heterogeneity in Target-Date Funds: Optimal Risk Taking or Risk Matching?” was one of just four selected—out of more than 130 submissions—to be featured at the University of Pennsylvania Wharton School’s Conference on Financial Decisions and Asset Markets. The professors read their paper at the conference, held in March at the school’s Rodney L. White Center for Financial Research.


Jérôme Taillard, assistant professor of finance, traveled to Iceland to present “Does Hedging Affect Firm Value? Evidence from a Natural Experiment,” which he co-authored with Erik Gilje (Ph.D. ’14), at the 2015 Financial Intermediation Research Society Conference in Reykjavik.


David Twomey, professor of business law, lectured at the North Atlantic Regional Law Association Conference at UMass Lowell, reading his paper “Recent Trends in Defamation Law: From the Straightforward Action in Ventura v. Kyle to Unmasking an Anonymous Poster in the ‘Fuboy’ Case.”


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