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March 2015

March 2015
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Reading list

BOOKS AND ARTICLES THAT MATTER

By Dean Andy Boynton

 

Famed investor Charlie Munger once told a group of law school graduates, “Without lifetime learning, you people are not going to do very well.” Those remarks came to mind recently as I read Liz Wiseman’s new book, Rookie Smarts: Why Learning Beats Knowing in the New Game of Work (HarperBusiness, 2014). Read more from Dean Andy Boynton »

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Top stories

 

PITCH WITH A QUESTION MARK? PUNCTUATION MATTERS, PERIOD.

Should advertisers make statements or ask questions? It all depends on context, according to Henrik Hagtvedt, associate professor of marketing, who spoke with the Boston Globe about his research on the subject, forthcoming in the Journal of Consumer Psychology. Statements (“Just Do It”) tend to work best in “intense environments” like live sports games, says Hagtvedt. Questions (“Got Milk?” or “What’s in Your Wallet?”) encourage people in quieter settings to consider their responses—and buy from sellers who seek their opinions. Read the Globe article »

 

MAKING FEEDBACK MORE EFFECTIVE

The annual employee performance review is a workplace ritual in need of a rethinking, Associate Professor of Management and Organization Spencer Harrison told Time magazine. Providing feedback on a continual, collaborative basis, he contends, is far more productive than the yearly review. Read the Time magazine article »

 

HARVARD LAW REVIEW CITES CARROLL SCHOOL PROFESSORS’ WORK

A note in the latest Harvard Law Review cites an American Business Law Journal article by Professor and Chairperson of Business Law Stephanie Greene and Professor of Business Law Christine O’Brien exploring what they called a “showdown” between the courts and the National Labor Relations Board over a Sprouts Farmers Market requirement that employees sign an agreement waiving their rights to collective action. Read the Harvard Law Review note »

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Appointments and awards

  • Stephanie Greene, business law, was promoted to full professor. Henrik Hagtvedt, marketing, and Spencer Harrison, management and organization, were promoted to associate professors with tenure.

  • Assistant Professor of Marketing Hristina Nikolova won the 2014 John A. Howard/American Marketing Association Foundation’s Doctoral Dissertation Award for her work on how pairs of people make joint decisions about self-control and healthy eating.

  • Neil McCullagh ’91 was named director of the Carroll School’s newly established Joseph E. Corcoran Center for Real Estate and Urban Action.

  • The Marketing Science Institute named Katherine N. Lemon, Accenture Professor and chairperson of the marketing department (pictured), its 2015–17 executive director. Lemon also received a Journal of Retailing 2015 William R. Davidson Award for her article “Capturing the Evolution of Customer–Firm Relationships: How Customers Become More (or Less) Valuable Over Time.”

  • James Gips, Egan Chair in Computer Science and professor of information systems, received the Teacher of the Year Award from Alpha Sigma Nu, the honor society of Jesuit institutes of higher education.

  • More faculty honors »

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Faculty research

 

LINKS BETWEEN OWNERSHIP LEVELS AND GOVERNANCE MECHANISMS

Associate Professor of Accounting Mary Ellen Carter and coauthors examined institutional investors’ preferences for corporate governance mechanisms and found little evidence of an association between complete institutional ownership and those mechanisms. Their study was published in the Journal of Management Accounting Research. Read more of the study’s findings »

 

EMBRACING CORPORATE SOCIAL RESPONSIBILITY

Responding to shareholders’ social and environmental concerns can improve companies’ operating performance, profitability, and efficiency as well as their governance, according to Assistant Professor of Finance Oğuzhan Karakas. He presented his findings on “active ownership” at last fall’s Hong Kong University of Science and Technology (HKUST) Finance Conference: The Impact of Responsible and Sustainable Investing, held at the HKUST Business School. See slides from Karakas’s presentation »

 

HOW WE VIEW TAX-AMBIGUOUS INCOME

What factors influence whether a taxpayer sees income as either capital gains or ordinary income? Jeffrey R. Cohen, professor of accounting and an Ernst & Young research fellow, is the lead author of the article “Contextual and Individual Dimensions of Taxpayer Decision Making,” which appears in the February Journal of Business Ethics. Read Cohen’s article »

 

More faculty research »

Rankings

 

WallStreetOasis.com, a popular online finance community, ranked the Carroll School number 7 in its survey of “The Top 50 Undergraduate Institutions for Wall St. Recruiting.” MORE »

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In the news

 

PUNISH RECKLESS BANKERS LIKE RECKLESS DRIVERS

If traffic cops were as lax and sympathetic to known reckless drivers as bank regulators are to known reckless bankers, pedestrians would be afraid to venture from their homes, Professor of Finance Edward Kane told the Irish legislature’s Joint Committee of Inquiry into the banking crisis in January. In his expert testimony, Kane argued that bad actors’ banking behavior will only be deterred by “meaningful, personal penalties.” The Irish Independent reports on Kane's testimony »

 

RISKS LURK IN TARGET-DATE FUNDS

Employees investing in target-date retirement funds tend to “set it and forget it.” But the ease of setting up such a fund often masks its complexities—and risks, according to Professors of Finance Pierluigi Balduzzi and Jonathan Reuter. Tim Gray, part-time faculty member in accounting, wrote about the phenomenon and his colleagues’ research in the New York Times. Read Gray’s article »

 

BACK TO BASICS, BURGERS

Bradford Hudson, associate professor of the practice of marketing, has advice for the incoming McDonald’s CEO: ditch the salads and focus on improving the burgers. The iconic brand, now struggling, should “return to its roots,” said Hudson, who is also assistant chairperson of the marketing department. Read the USA Today article that quotes Hudson »

 

More in the news »

Save the Date

 

BOSTON COLLEGE CARROLL SCHOOL OF MANAGEMENT
10TH ANNUAL FINANCE CONFERENCE
JUNE 3–4, 2015


Featured keynote speakers: Niall Ferguson, Laurence A. Tisch Professor of History at Harvard University, and Larry Kudlow, economist and CNBC senior contributor. Register now »