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Woods College of Advancing Studies

Marketing

Marketing is about more than being creative. Successful marketing professionals are expected to possess strong written and oral communication skills, a solid foundation in research, and the capacity to use marketing research and data to make datadriven
decisions. This flexible program includes three foundational course requirements and a wide range of electives.

Courses: 6

Career Outlook: Advertising and promotions associates, marketing associates, sales associates

 

Core Courses

Complete all of the following courses:

ADMK 1150

Marketing: An Overview of Principles and Practices
ADCO 2235 Principles of Advertising
ADBM 5020 Pricing and Distribution 

 

Business Electives

Complete one of the following courses:

ADAC 1081 Financial Accounting 
ADAC 3082 Managerial Accounting 
MFIN 1020 Basic Finance 
ADBM 1052 Introduction to Organizational Behavior
ADEC 1131 Principles of Microeconomics 

 

Marketing Electives

Complete two of the following courses:

ADCO 1208 Entertainment Media
ADCO 3300 Advanced Advertising 
COMM 2278 Social Media
ADMK 1168 International Marketing

How to Apply

Below are the official admissions requirements for this program:

  • Online application*
  • Academic transcripts: submit one of the following:
    • Official high school degree
    • Official GED
    • Official college/university transcript
  • Personal Statement (500 - 750 words)
  • Resume (optional)
  • Application fee ($45 check or money order payable to Boston College - Please do not send cash)

 

Application Deadlines

Applications for Professional Studies Certificates are accepted on a rolling basis. 

 

*Current Woods College degree students interested in adding a certificate to their plan of study should not use the online application. Declare your certificate here.

The estimated total tuition for this program is $10,536.

Tuition for Woods College programs is assessed by course. Please see Boston College Tuitions and Fees for more details.