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Woods College of Advancing Studies

Public Relations

FALL 2014

Professor: Donald Fishman, A.B. Minnesota, A.M., Ph.D. Northwestern.

ADCO 500201  Public Relations
ADCO500201 Syllabus
Public Relations is a vital and versatile communication tool. This course explores the techniques and media used to influence special publics, including the news media. It reviews the principles and practices of on-line communications, how electronic media differ from traditional media, reaching new audiences, advantages and limitations. Students study examples of public relations campaigns and design their own. Focuses on non-profit public relations, corporate problems and the relationship between management strategies and promotional objectives.
Fall, Sat 9–3:30, Oct 25–Dec 13, Professor Fishman