Professors: Nicholas Nugent, A.B., M.B.A. South Florida, Ph.D. Florida State.

BM 15401  Marketing Research
BM15401 Syllabus
Marketing research explores the methods and techniques of securing information essential to the efficient solution of marketing problems. Topics include qualitative and quantitative market research techniques, electronic and traditional formats, sampling and data collection procedures, demand forecasting, product research and test marketing.
Spring, Thurs 6:30–9, Jan 19–May 3
Professor Nugent