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Woods College of Advancing Studies



ADMK 116801  International Marketing
This course explores marketing strategies in developed and emerging international markets. It examines the similarities and differences in marketing functions with respect to cultural, economic, ethical, political and social dimensions. Looks at the opportunities and challenges facing access to new markets, the availability of resources, supplies and innovative ideas.
Thurs 6:15–9:15, Jan 21–May 12, Nicholas Nugent


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