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Woods College of Advancing Studies

Marketing

FALL 2017

ADMK 115002  Marketing: An Overview of Principles and Practices
ADMK150002 Syllabus
An introductory course detailing the fundamental concepts of marketing and the impact of electronic and global activity on traditional and emerging marketing practices. Current examples illustrate marketing principles. Topics include marketing management, psychology of consumer marketing in an electronic environment, product planning and development, product identification and packaging, industrial, retail and wholesale marketing, creating channels of distribution, pricing, promotion and advertising.
ONLINE  Aug 28–Dec 16, Jamie Grenon
FULLY ONLINE COURSE - Asynchronous. No days or times are specified; students must participate weekly per all communications and instructions from the professor, must adhere to course schedule, and submit all course work on time.



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