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Woods College of Advancing Studies

Marketing

SPRING 2015


ADMK 116801  International Marketing
ADMK116801 Syllabus
This course explores marketing strategies in developed and emerging international markets. It examines the similarities and differences in marketing functions with respect to
cultural, economic, ethical, political and social dimensions. Looks at the opportunities and challenges facing access to new markets, the availability of resources, supplies and innovative ideas.
Thurs 6:15–9:15, Jan 15–May 7, Nicholas Nugent

 

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