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Woods College of Advancing Studies

Marketing

SPRING 2017

ADMK 115001  Marketing: An Overview of Principles and Practices
An introductory course detailing the fundamental concepts of marketing and the impact of electronic and global activity on traditional and emerging marketing practices. Current examples illustrate marketing principles. Topics include marketing management, psychology of consumer marketing in an electronic environment, product planning and development, product identification and packaging, industrial, retail and wholesale marketing, creating channels of distribution, pricing, promotion and advertising.
Jan 17–May 15, ONLINE Jamie Grenon
FULLY ONLINE COURSE - Asynchronous. No days or times are specified; students must participate weekly per all communications and instructions from the professor, must adhere to course schedule, and submit all course work on time.

ADMK 116801  International Marketing
This course explores marketing strategies in developed and emerging international markets. It examines the similarities and differences in marketing functions with respect to cultural, economic, ethical, political and social dimensions. Looks at the opportunities and challenges facing access to new markets, the availability of resources, supplies and innovative ideas.
Tues 6:15–9:15, Jan 17–May 9, Nick Nugent


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