ADMK 1150 Marketing: An Overview of Principles and Practices
An introductory course detailing the fundamental concepts of marketing and the impact of electronic and global activity on traditional and emerging marketing practices. Current examples illustrate marketing principles. Topics include marketing management, psychology of consumer marketing in an electronic environment, product planning and development, product identification and packaging, industrial, retail and wholesale marketing, creating channels of distribution, pricing, promotion and advertising.
ADMK115001 Wed 6:15–9:15, Aug 31–Dec 14, Nicholas Nugent
ADMK115002 ONLINE Aug 29–Dec 17, Jamie Grenon FULLY ONLINE COURSE SECTION.
No day/times are specified; students must participate weekly per all communications and instructions from the professor; students must adhere to course schedule and submit weekly course work on time.
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