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Woods College of Advancing Studies

Business Management

FALL 2016


ADBM 105201  Introduction to Organizational Behavior
To thrive in constantly transforming organizations, it is important to understand the factors which influence performance and satisfaction, and the dynamics critical to interacting with and managing others effectively. Reviews the major theories of management and considers how personality, motivation, communication, perception, group dynamics, leadership style and organizational culture affect productivity and personal and professional success.
Mon 6:15–9:15, Aug 29–Dec 12, Gerard Donnellan

ADBM223501  Principles of Advertising
This course explores advertising as an institution in society, both as a marketing tool and as a communication process. Designed as a comprehensive view of the subject, the course includes such topics as advertising history, regulation, communication theory and practice, the role of advertising in the marketing mix, the organization of the advertising agency, marketing/advertising research, and the creative uses of various advertising media. Students will monitor advertising in various media, assess strategy, and participate in the formulation of an advertising campaign plan.
Mon 6:15–9:15, Aug 29–Dec 12, Janice Barrett

ADBM 430001  Business Ethics
TBA
Mon 6:15–9:15, Aug 29–Dec 12, The Department

ADBM 500101  Conflict Resolution: Negotiation Skills
Negotiation is a central process in decision-making and conflict resolution. This course examines the theory and practice of negotiation in a variety of contexts, including labor-management relations, buying and selling, mergers and acquisitions, civil liability suits, international diplomacy, and intra-organizational bargaining. Topics include target setting, concession making, power and influence, team management and negotiations, strategy and tactics and phases of competitive and cooperative
negotiations.
Wed 6:15–9:15, Aug 31–Dec 14, Katherine Lev

ADBM 500501  Leadership: Theory and Practice
Have you ever asked: what makes a great leader? If so, you join countless researchers and practitioners who have been trying to answer this for decades. Are leaders born? Are they bred? What distinguishes them? Course examines a number of theories, and provides a bedrock of leadership practice that can be readily transferred to many different organizations. Focus is on practical applications including an introduction to different leadership theories, case analysis, and hands-on experience with leadership instruments for both the individual and organizations. A hybrid course utilizing required classroom attendance on specific dates, TBA. The other weeks will require monitoring and posting to the virtual classroom on Canvas 2-3 days each of those on-line weeks to submit work and engage in on-line discussion.
Tues, 6:30–9:15, Aug 30–Dec 13, Eric Bean
ONLINE COURSE - MEETS ONLINE ON TUESDAYS
FULLY ONLINE COURSE - Synchronous - Day and time are specific; students must participate weekly per all communications and instructions from the professor; students must adhere to course schedule and submit all course work on time.




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