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Woods College of Advancing Studies

Business Management

SPRING 2018

ADBM 1052     Introduction to Organizational Behavior
ADBM105201 Syllabus - Prof. Donnellan
To thrive in constantly transforming organizations, it is important to understand the factors which influence performance and satisfaction, and the dynamics critical to interacting with and managing others effectively. Reviews the major theories of management and considers how personality, motivation, communication, perception, group dynamics, leadership style and organizational culture affect productivity and personal and professional success.
ADBM105201 Mon 6:15–9:15, Jan 22–May 14, Gerard Donnellan
ADBM105202  ONLINE  Jan 16–May 14, Neal Couture

FULLY ONLINE SECTION - Asynchronous - No days or times are specified; students must participate weekly per all instructions and communications from the professor, must adhere to course schedule, and submit all course work on time.


ADBM 330001  Advanced Advertising
ADBM330001 Syllabus
Prerequisite: ADBM 2235 Principles of Advertising or equivalent.
This course explores various advertising and marketing disciplines including account planning/research, brand/message strategy, media planning, social media, online/viral marketing and creative development. Case studies are reviewed and analyzed. Topics include market and media planning, advertising and creative strategy for traditional and electronic markets, competitive positioning and how each influences the effectiveness of a campaign.
ONLINE, Jan 16–May 8, Patricia Clarke
FULLY ONLINE COURSE - Asynchronous - No days or times are specified; students must participate weekly per all instructions and communications from the professor, must adhere to course schedule, and submit all course work on time.






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