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Woods College of Advancing Studies

Business Management


 ADBM 1052  Introduction to Organizational Behavior
To thrive in constantly transforming organizations, it is important to understand the factors which influence performance and satisfaction, and the dynamics critical to interacting with and managing others effectively. Reviews the major theories of management and considers how personality, motivation, communication, perception, group dynamics, leadership style and organizational culture affect productivity and personal and professional success.
ADBM105201 Mon 6:15–9:15, Jan 23–May 15, Gerard Donnellan
FULLY ONLINE SECTION - Asynchronous - No days or times are specified; students must participate weekly per all instructions and communications from the professor, must adhere to course schedule, and submit all course work on time.
Jan 17–May 15, Dee Masiello

ADBM 330001  Advanced Advertising
Prerequisite: ADBM 2235 Principles of Advertising or equivalent.
This course explores various advertising and marketing disciplines including account planning/research, brand/message strategy, media planning, social media, online/viral marketing and creative development. Case studies are reviewed and analyzed. Topics include market and media planning, advertising and creative strategy for traditional and electronic markets, competitive positioning and how each influences the effectiveness of a campaign.
Tues 6:15–9:15, Jan 17–May 9, Patricia Clarke

ADBM 502001  Pricing and Distribution
This course examines how companies price goods and services, including pricing strategies and tactics, value creation, price structures, the role of competition, profit and costs in pricing, and pricing policy and regulation. We also examine the ways goods and services reach their customers, including distribution strategies, channel players and relationships, and channel effectiveness.
Wed 6:15–9:15, Jan 18–May 10, Neal Couture

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