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Woods College of Advancing Studies

Business Management


ADBM 105201  Introduction to Organizational Behavior
To thrive in constantly transforming organizations, it is important to understand the factors which influence performance and satisfaction, and the dynamics critical to interacting with and managing others effectively. Reviews the major theories of management and considers how personality, motivation, communication, perception, group dynamics, leadership style and organizational culture affect productivity and personal and professional success.
Mon 6:15–9:15, Jan 25–May 16, Gerard Donnellan

ADBM 330001  Advanced Advertising
Prerequisite: ADCO 2235 or equivalent
This course explores the development of effective advertising and marketing strategies from a variety of perspectives, from client input, to research and brand development, to creating copy and design. Topics include: account planning/research, brand/message strategy, advertising segmentation, persuasion and attitude development, consumer behavior, media planning, social media, online/viral marketing and creative development. Case studies are reviewed and analyzed. A cooperative learning project requires students to engage in the kind of strategic thinking, analysis, planning and execution that is undertaken by advertisers, media planners, designers and copywriters working in an ad agency or marketing company for clients.
Mon 6:15–9:15, Jan 25–May 16, Janice M. Barrett

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