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Woods College of Advancing Studies


FALL 2014

Professors:  Patricia Clarke, B.A. Boston College, M.B.A. Babson; Donald Fishman, A.B. Minnesota, A.M., Ph.D. Northwestern; Amy Flynn, A.B. Merrimack, M.S. Northeastern; Stephen Kurkjian, A.B. Boston University, J.D. Suffolk, Pulitzer Prize 72, 80, 03; Richard Nielsen, B.S., A.M. Pennsylvania, Ph.D. Syracuse; Robert Rosenthal, A.B. Boston College, A.M., Ph.D. Bowling Green

ADCO 100501  Introduction to Communications
ADCO100501 Syllabus

Introduces the four main divisions in communication studies: interpersonal communication, mass media theory, group and organizational communication. Examines the influence and impact of electronic communication. Practical application of theory focuses the course.
Fall, Wed 6:30–9, Sept 3–Dec 10, Professor Rosenthal

ADBM 500101  Resolution: Negotiation Skills
Negotiation is a central process in decision-making and conflict reolution. This course examines the theory and practice of negotiation in a variety of contexts, including labor-management relations, buying and selling, mergers and acquisitions, civil liability suits, international diplomacy, and intra-organizational bargaining. Topics include target setting, concession making, power and influence, team management and negotiations, strategy and tactics and phases of competitive and cooperative negotiations.
Fall, Wed 6:30–9, Sept 3–Dec 10, Prof Richard Nielsen

ADCO 2235  Advertising
ADCO223501 Syllabus - Prof. Clarke
This course explores advertising as an institution in society, both as a marketing tool and as a communication process. Designed as a comprehensive view of the subject, the course includes such topics as advertising history, regulation, communication theory and practice, the role of advertising in the marketing mix, the organization of the advertising agency, marketing/advertising research, and the creative uses of various advertising media. Students will monitor advertising in various media, assess strategy, and participate in the formulation of an advertising campaign plan..
ADCO223501 Fall, Mon 6:30–9, Sept 8–Dec 15, Patricia Clarke
ADCO223502 Fall, Tues 6:30–9, Sept 2–Dec 9, Patricia Clarke

ADCO 500101  Career Strategies for Success
ADCO500101 Syllabus
Course examines the critical elements involved in self assessment, career exploration, goal setting, adult development, decision making, job search strategies and career progression. Looks at how to integrate career information resources, and explores specific techniques and strategies designed for a competitive job market.
Fall, Sat 9–3:30, Oct 25–Dec 13, Professor Flynn

ADCO 500201  Public Relations
ADCO500201 Syllabus

Public Relations is a vital and versatile communication tool. This course explores the techniques and media used to influence special publics, including the news media. It reviews the principles and practices of on-line communications, how electronic media differ from traditional media, reaching new audiences, advantages and limitations. Students study examples of public relations campaigns and design their own. Focuses on non-profit public relations, corporate problems and the relationship between management strategies and promotional objectives.
Fall, Sat 9–3:30, Sep 6–Oct 18, Professor Fishman

ADJO 229001  Investigative Journalism
ADJO229001 Syllabus
Whether your interest lies in the human interest story, breaking news, the expose or in honing your critical thinking and writing skills, this course offers the practical skills necessary for mastering journalistic form, drawing on credible sources, reporting the facts and sharpening your inquiry and interpretive skills. This course introduces the public documents on which investigative reporters depend and the various locales, City Hall, State House, courthouses, where such records reside. Students learn how to access, read, and interpret records which inform decision making.
Fall, Thurs 6:30–9, Sept 4–Dec 11, Professor Kurkjian