Professors: Robert Herbstzuber, B.S., Cand. M.B.A. Boston College; Michael Keith, A.B., A.M., Ph.D. Rhode Island; Stephen Kurkjian, A.B. Boston University, J.D. Suffolk, Pulitzer Prize 72, 80, 03; Christine Caswell, A.B. Boston College, Radio & TV News Anchor; Patricia Clarke, B.A. Boston College, M.B.A. Babson; Anna Nielsen, A.B. Boston College, M.S., Ph.D. Illinois, Urbana-Champaign; Richard Nielsen, B.S., A.M. Pennsylvania, Ph.D. Syracuse; Robert Rosenthal, A.B. Boston College, A.M., Ph.D. Bowling Green; Matt Sienkiewicz, B.A. Wesleyan, M.A., Ph.D. Wisconsin-Madison; Celeste Wells, B.S., M.S., Ph.D. Utah.
CO 02004 Survey of Mass Communication
Surveys the political, social, and cultural forces that influenced the development of the media. Topics include media history, governmental regulation issues, media economics, the impact of mass media on society, and the organizational decision-making process within the media institutions.
Spring, Wed 6:30–9, Jan 15–May 7, Professor Keith
CO 03009 Public Speaking
While introducing the theory, composition, delivery and criticism of speeches, course attends to four key communication elements: message, speaker, audience and occasion. Explores various modes and varieties of speaking. This is a performance course.
Spring, Tues 6:30–9, Jan 14–May 6, Professor Rosenthal
CO 20801 Entertainment Media
Focuses on the study of media, entertainment’s appeal to those seeking diversion, relaxation, excitement, amusement and bewilderment. Explores explanations for the attraction of interactive media, humor and comedy, tragedy, violence, talk-shows, sports, aesthetics, music, and visual art. Discusses the appeal of varying media through cognitive, emotional and physiological explanations. Explores how entertainment producers, marketers and media administrators use this knowledge in everyday decision making.
Spring, Thurs 6:30–9, Jan 16–May 8, Professor Sienkiewicz
CO 21001 Computer-Mediated Presentations
Computer graphics, presentation software, the World Wide Web, and other emerging technologies change the way we structure and present professional and personal information. Creating, interpreting and revising data are highly desired skills. Competitive environments demand persuasive professional presentations that match medium and message, combine clear organization, succinct organization and attractive design. Explores the use of color, graphic design, electronic photography, web interactivity digital and other media. No auditors.
Spring, Wed 6:30–9, Jan 15–May 7, Professor Herbstzuber
CO 21201 Research Methods
This introductory course in research methodology examines issues underlying research from a theoretical and practical point of view. It explores the basic concepts and problems encountered in designing and conducting research and develops the practice of critically thinking about resources located in the research process. Focus is on the tenets of sound research practice to enable students to make reasonable judgements about research read and undertaken.
Spring, Tues 7-9:30, Jan 14–May 6, Professor Anna Nielsen
*Note time change*
Prerequisite: CO 235 or equivalent
Course examines the procedures and applications of the advertising planning process from an agency perspective. Topics include market research, media planning, advertising and creative strategy for traditional and electronic markets, competitive positioning and how each influences the effectiveness of a campaign. Class includes guest speakers.
Spring, Mon 6:30–9, Jan 13–May 5, Professor Clarke