ADCO 102001 Survey of Mass Communication
Surveys the political, social, and cultural forces that influenced the development of the media. Topics include media history, governmental regulation issues, media economics, the impact of mass media on society, and the organizational decision-making process within the media institutions.
Wed 6:15–9:15, Jan 14–May 6, Don Fishman
ADCO 103001 Public Speaking
While introducing the theory, composition, delivery and criticism of speeches, this course attends to four key communication elements: message, speaker, audience and occasion. Explores various modes and varieties of speaking. This is a performance course.
Tues 6:15–9:15, Jan 13–May 5, Robert Rosenthal
ADCO 120801 Entertainment Media
This course focuses on the study of media, entertainment’s appeal to those seeking diversion, relaxation, excitement, amusement and bewilderment. Explores explanations for the attraction of interactive media, humor and comedy, tragedy, violence, talk-shows, sports, aesthetics, music, and visual art. Discusses the appeal of varying media through cognitive, emotional and physiological explanations. Explores how entertainment producers, marketers and media administrators use this knowledge in everyday decision making.
Thurs 6:15–9:15, Jan 15–May 7, Matthew Sienkiewicz
ADCO 330001 Advanced Advertising
Prerequisite: ADCO 2235 or equivalent
This course explores various advertising and marketing disciplines including account planning/research, brand/message strategy, media planning, social media, online/viral marketing and creative development. Case studies are reviewed and analyzed.
Mon 6:15–9:15, Jan 12–May 11, Patricia Clarke