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Woods College of Advancing Studies

Advertising

SPRING 2015

ADCO 330001  Advanced Advertising
Prerequisite: ADCO 2235 or equivalent
This course explores various advertising and marketing disciplines including account planning/research, brand/message strategy, media planning, social media, online/viral marketing and creative development. Case studies are reviewed and analyzed.
Mon 6:15–9:15, Jan 12–May 11, Patricia Clarke