ADBM 330001 Advanced Advertising
Prerequisite: ADBM 2235 Principles of Advertising or equivalent
This course explores various advertising and marketing disciplines including account planning/research, brand/message strategy, media planning, social media, online/viral marketing and creative development. Case studies are reviewed and analyzed. Topics include market and media planning, advertising and creative strategy for traditional and electronic markets, competitive positioning and how each influences the effectiveness of a campaign.
Tues 6:15–9:15, Jan 17–May 9, Patricia Clarke
Please note: This page links to PDF files. Use this link to download Adobe Reader if needed.