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Woods College of Advancing Studies


FALL 2016

ADBM223501  Principles of Advertising
This course explores advertising as an institution in society, both as a marketing tool and as a communication process. Designed as a comprehensive view of the subject, the course includes such topics as advertising history, regulation, communication theory and practice, the role of advertising in the marketing mix, the organization of the advertising agency, marketing/advertising research, and the creative uses of various advertising media. Students will monitor advertising in various media, assess strategy, and participate in the formulation of an advertising campaign plan.
Mon 6:15–9:15, Aug 29–Dec 12, Janice Barrett


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