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Woods College of Advancing Studies


FALL 2017

ADBM2235  Principles of Advertising
This course explores advertising as an institution in society, both as a marketing tool and as a communication process. Designed as a comprehensive view of the subject, the course includes such topics as advertising history, regulation, communication theory and practice, the role of advertising in the marketing mix, the organization of the advertising agency, marketing/advertising research, and the creative uses of various advertising media. Students will monitor advertising in various media, assess strategy, and participate in the formulation of an advertising campaign plan.
ADBM 2235 01  Mon 6:15–9:15, Aug 28–Dec 11,
Janice Barrett
ADBM 2235 02  HYBRID SECTION  Thurs 6:15–9:15, Aug 31–Dec 14, Patricia Clarke

This is a hybrid section, which combines some in-person and some online class meetings. Refer to the course syllabus in Canvas and on the Woods College website for more detailed information.


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