Dr Florian Kohlbacher
Director, Economist Corporate Network, North Asia
Dr. Florian Kohlbacher is the North Asia Director of The Economist Corporate Network, managing the Networks in Japan and South Korea.
Florian is an internationally renowned expert on global business and consumer trends, focusing on how to manage innovation, strategy, sustainability and change. Florian is particularly well known for his work on ageing and business and how companies can strategically manage the challenges and opportunities of population ageing. While global in nature, Florian’s work has a strong focus on the economies of Asia, in particular China, Japan and Korea and he has been based in Asia for the most part of the last 16 years.
Prior to joining The Economist Group Florian was an Associate Professor of Marketing and Innovation in the International Business School Suzhou (IBSS) at Xi'an Jiaotong-Liverpool University (XJTLU) in China and the Founding Director of the XJTLU Research Institute on Ageing and Society (RIAS); he also was a Senior Research Fellow and Head of the Business & Economics Section as well as Deputy Director at the German Institute for Japanese Studies (DIJ) Tokyo, Japan.
Florian holds both a master's degree and a doctorate from the Vienna University of Economics and Business (WU Vienna) and he began his career in B2B marketing in the transportation industry. He is also an Adjunct Professor at Temple University, Japan Campus where he teaches Asian Business and Global Marketing.
Among many international publications, he is co-editor of “The Silver Market Phenomenon: Marketing and Innovation in the Aging Society”, 2nd edition 2011, co-author of “Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan”, 2016, and author of “International Marketing in the Network Economy: A Knowledge-Based Approach”, 2007.