University Catalog for Undergraduate Students

Undergraduate Major Courses

marketing

Select a course view above or search the Agora Course Schedule for real-time availability.

Click on a course number to see its description, or see all descriptions on one page.

Number Title Offered/Credits
MK021 Marketing Principles (Fall/Spring: 3)
MK031 Marketing Principles—Honors (Fall: 3)
MK148 Services Marketing (Spring: 3)
MK153 Retailing (Spring: 3)
MK154 Communication and Promotion (Fall/Spring: 3)
MK157 Professional Selling and Sales Management (Fall: 3)
MK158 Product Planning and Strategy (Fall: 3)
MK161 Customer Relationship Management (Spring: 3)
MK168 International Marketing (Spring: 3)
MK170 Entrepreneurial Marketing in a Digital World (Spring: 3)
MK172 Marketing Ethics and Creative Thinking (Spring: 3)
MK174 Special Topics: Social Change Marketing (Spring: 3)
MK174.01 Social Change Marketing (Spring 2012-2013: 3)
MK175 Special Topics:Marketing Practicum (Fall/Spring: 2)
MK175.01 Special Topics:Marketing Practicum (Fall 2012-2013: 3)
MK176 Special Topics:Marketing Planning (Fall/Spring: 3)
MK253 Marketing Research (Fall/Spring: 3)
MK256 Applied Marketing Management (Fall/Spring: 3)
MK299 Individual Study (Fall/Spring: 3)