University Catalog for Graduate Students

Graduate Courses

marketing

Select a course view above or search the Agora Course Schedule for real-time availability.

Click on a course number to see its description, or see all descriptions on one page.

Number Title Offered/Credits
MK165 Strategic Brand Management (Spring: 3)
MK165.01 Strategic Brand Management (Spring 2012-2013: 3)
MK258 Advanced Market Analysis (Spring: 3)
MK620 Marketing Information Analytics (Spring: 3)
MK621 Social Media & Web 2.0 for Managers (Fall/Spring: 3)
MK630 Special Topics: Tourism and Hospitality Management (Spring: 3)
MK635 New Media Industries (Spring: 3)
MK705 Marketing Operations Management (Fall/Spring: 3)
MK721 Marketing (Fall: 2)
MK801 Marketing Research (Fall/Spring: 3)
MK803 Product Planning and Strategy (Spring: 3)
MK804 Consumer Behavior (Fall: 3)
MK805 Marketing Strategy (Fall: 3)
MK807 International Marketing Management (Spring: 3)
MK808 Communication and Promotion (Fall: 3)
MK810 Business to Business Marketing (Summer: 3)
MK811 Customer Relationship Management (Fall: 3)
MK813 Services Marketing (Spring: 3)
MK814 Pricing Policy and Strategy (Fall/Spring: 3)
MK815 Strategic Brand Management (Fall/Spring: 2)
MK817 Special Topics:Digital Marketing (Fall: 3)
MK853 Electronic Commerce (Spring: 3)
MK897 Directed Readings (Fall/Spring/Summer: 3)