University Catalog for Graduate Students

All Courses

marketing

Select a course view above or search the Agora Course Schedule for real-time availability.

Click on a course number to see its description, or see all descriptions on one page.

Number Title Offered/Credits
MK021 Marketing Principles (Fall/Spring: 3)
MK031 Marketing Principles—Honors (Fall: 3)
MK148 Services Marketing (Spring: 3)
MK152 Consumer Behavior (Fall: 3)
MK153 Retailing (Spring: 3)
MK154 Communication and Promotion (Fall/Spring: 3)
MK157 Professional Selling and Sales Management (Fall: 3)
MK158 Product Planning and Strategy (Fall: 3)
MK161 Customer Relationship Management (Spring: 3)
MK165 Strategic Brand Management (Spring: 3)
MK165.01 Strategic Brand Management (Spring 2012-2013: 3)
MK168 International Marketing (Spring: 3)
MK170 Entrepreneurial Marketing in a Digital World (Spring: 3)
MK172 Marketing Ethics and Creative Thinking (Spring: 3)
MK174 Special Topics: Social Change Marketing (Spring: 3)
MK174.01 Social Change Marketing (Spring 2012-2013: 3)
MK175 Special Topics:Marketing Practicum (Fall/Spring: 2)
MK175.01 Special Topics:Marketing Practicum (Fall 2012-2013: 3)
MK176 Special Topics:Marketing Planning (Fall/Spring: 3)
MK252 Electronic Commerce (Fall: 3)
MK253 Marketing Research (Fall/Spring: 3)
MK256 Applied Marketing Management (Fall/Spring: 3)
MK258 Advanced Market Analysis (Spring: 3)
MK299 Individual Study (Fall/Spring: 3)
MK610 Special Topics: Sports Marketing (Fall: 3)
MK620 Marketing Information Analytics (Spring: 3)
MK621 Social Media & Web 2.0 for Managers (Fall/Spring: 3)
MK630 Special Topics: Tourism and Hospitality Management (Spring: 3)
MK635 New Media Industries (Spring: 3)
MK705 Marketing Operations Management (Fall/Spring: 3)
MK721 Marketing (Fall: 2)
MK801 Marketing Research (Fall/Spring: 3)
MK803 Product Planning and Strategy (Spring: 3)
MK804 Consumer Behavior (Fall: 3)
MK805 Marketing Strategy (Fall: 3)
MK807 International Marketing Management (Spring: 3)
MK808 Communication and Promotion (Fall: 3)
MK810 Business to Business Marketing (Summer: 3)
MK811 Customer Relationship Management (Fall: 3)
MK813 Services Marketing (Spring: 3)
MK814 Pricing Policy and Strategy (Fall/Spring: 3)
MK815 Strategic Brand Management (Fall/Spring: 2)
MK817 Special Topics:Digital Marketing (Fall: 3)
MK853 Electronic Commerce (Spring: 3)
MK897 Directed Readings (Fall/Spring/Summer: 3)