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Undergraduate Program

general management

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Undergraduate Program Description

Students choose to concentrate in this area for many reasons, but it is especially attractive to those students who are preparing for the management of a family business or for those who want a broad management background as preparation for law school.

The Undergraduate Associate Dean coordinates the General Management concentration.

Concentration in General Management

Choose two areas and meet the criteria specified by the departments. Usually, this involves one required course and a choice of an elective.

Note: Students who have elected another concentration within the Carroll School of Management as well as the General Management concentration must select areas different from their other CSOM concentration as they pursue General Management.


Required Course:

  • ACCT3301 Financial Accounting Standards and Theory I

Electives (choose one from the following):

  • ACCT3302 Financial Accounting Standards and Theory II
  • ACCT3307 Managerial Cost and Strategic Analysis
  • ACCT3320 Accounting Information Systems
  • ACCT3351 Financial Statement Analysis
Information Systems

Required Course:

  • ISYS2157 Introduction to Programming in Management


  • ISYS3257 Database Systems and Applications
  • ISYS4258 Systems Analysis and Design

Required Courses:

  • MFIN1127 Corporate Finance
  • MFIN1151 Investments


  • None

Required Course:

  • MKTG2153 Marketing Research or MKTG4256 Applied Marketing Management


  • MKTG3148 Services Marketing
  • MKTG2152 Consumer Behavior
  • MKTG3153 Retail and Wholesale Distribution
  • MKTG3154 Communication and Promotion
  • MKTG3157 Professional Selling and Sales Management
  • MKTG3158 Product Planning and Strategy
  • MKTG3161 Customer Relationship Management
  • MKTG3168 International Marketing
  • MKTG3170 Entrepreneurship
  • MKTG3172 Marketing Ethics
  • MKTG2153 Marketing Research
  • MKTG4256 Applied Marketing Management
Management and Organization

Required Course:

  • MGMT2127 Leadership


  • Choose one additional MGMT course other than MGMT1021, MGMT1031, MGMT3099, MGMT3100, or MGMT2127
Operations Management

Required Course:

  • OPER3375 Operations Strategy and Consulting


  • One from the approved list maintained by the Operations Department

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