In Depth of Recession, American Businesses Confirm Value of Corporate Social Responsibility, New Survey Shows
survey by boston college center for corporate citizenship & hitachi foundation
Office of News & Public Affairs
Chestnut Hill, Mass. (September 23, 2009) — In a strong signal that corporate social responsibility has earned a place alongside the bottom line, a survey of nearly 800 companies found most senior executives believe business should take on a greater role solving problems in health care, product safety, education, and climate change, according to a new report by the Boston College Center for Corporate Citizenship and the Hitachi Foundation.
Many business leaders surveyed said the tenets of corporate social responsibility are seen as even more important because of the recession, according to the 2009 State of Corporate Citizenship survey. But significant challenges remain, according to the report authors, as data show that attitudes of support for corporate citizenship are strong but there remain some gaps between those beliefs and the practices and investments of some businesses.
"Corporate citizenship is weathering the storm. Despite the economic downturn, the value of corporate citizenship is growing as companies realize greater reputational advantage," said Chris Pinney, Director of Research and Policy at the Center for Corporate Citizenship. "The survey also reveals companies are more committed to communicating about their efforts related to social issues and concern for the environment."
The biennial State of Corporate Citizenship survey is the only research of its kind to provide a comprehensive overview of small, medium, and large-sized U.S. businesses. Read the center’s full news release. The complete results of the survey are available at www.BCCorporateCitizenship.org
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