Marketing and Financing Summer Programs
office of international programs
While summer programs remain quite popular among BC students, high program costs and an increasing emphasis on summer internship experience necessitate diligent program promotion from faculty leaders, who are primarily responsible for recruiting student applicants. A few means of marketing faculty-led programs are highlighted below.
OIP and other on-campus events: Attend the Study Abroad Fair, OIP information sessions, Professors and Pastries events, Academic Fair, Student Activities Fair, and other relevant on-campus functions to widen your audience.
Class visits: Highlighting your summer program in your own classes as well as other relevant classes is an effective means to increase the program applicant pool, especially among students looking to fulfill a particular major/minor or core requirement or those interested in a particular subject or geographic region. Erin Shevlin is available to visit classes as well, as needed.
Student word of mouth: Students who have participated in the program in previous years (or students who have studied abroad in the same city) often serve as strong advocates and can raise interest among their peers.
E-mails to students: Sending targeted e-mails to majors/minors in the discipline of your program, as well as relevant student clubs, can generate interest among students. Reach out to athletics, many of whom cannot study abroad during the academic year, through the Learning Resources for Student-Athletes.
Peer-to-peer outreach: Ensure that your colleagues on and off-campus are aware of your program. Reach out to peers at other universities to encourage non-BC applicants.
Flyers: Promote your program through flyers both in your department as well as in general student spaces on campus. Use photographs and images as much as possible.
OIP resources: Encourage interested students to explore our website, attend general information sessions, or schedule one-on-one advising.
Financing summer programs abroad is often the largest barrier to student participation. Faculty should encourage students to consider the cost of program participation early in the application process and advise applicants to make an appointment with the OIP Scholarships Advisor to explore on-campus and external funding opportunities.
For more information on the costs and financial resources available to students, please visit the summer programs page.