| April 13, 2007 |
| Leadership in Arts Marketing with Joanne Scheff Bernstein |
| 3:00 PM |
| Fulton 511 |
| Joanne Scheff Bernstein is a consultant, speaker, educator and author in the field of arts and culture management and marketing. Ms. Bernstein is author of Arts Marketing Insights (Jossey-Bass 2006) and co-author of Standing Room Only: Strategies for Marketing the Performing Arts with Philip Kotler (1997 Harvard University Press). She is currently the interim executive director of Lake Forest Symphony, Illinois. A book-signing and public reception will follow. |
| Sponsored by the Winston Center for Leadership and Ethics and the Arts Council |
| More Information from the Winston Center |
| Joanne Scheff Bernstein's Homepage |
| Purchase Arts Marketing Insights from the BC Bookstore |
| More BC Arts Events |
