MK 803 Product Planning and Strategy (Spring: 3)

Prerequisite: MK 705 or MK 721 and at least one other marketing elective
Designed for students interested in careers in product/brand management, planning, marketing research, or sales management. Exposes students to the product development process and the key elements in effective market planning through lectures, cases, guest speakers, and a term project. Students work in teams and are assigned to live companies—new ventures or established firms—that require assistance in preparing marketing plans for their service, consumer product, or industrial product.
Robert Ristagno

Last Updated: 20-FEB-12