MK 803 Product Planning and Strategy (Spring: 3)

Prerequisite: MK 705 or MK 721, at least one other marketing elective
Designed for students interested in careers in product/brand management, planning, marketing research, or sales management. Exposes students to the product development process and the key elements in effective market planning through lectures, cases, guest speakers, and a term project. Students work in teams and are assigned to live companies--new ventures or established firms--that require assistance in preparing marketing plans for their service, consumer product, or industrial product.
William White

Last Updated: 28-JAN-09