MK 152 Consumer Behavior (Fall: 3)
This course integrates marketing theory with insights from psychology, anthropology,
and other social science disciplines. It analyzes consumer processes such
as perception, learning, attitude formation, and decision making. These
variables are broadly relevant to marketing challenges, given that the success
of products and brands depends on their appeal to consumers. Discussion
topics range from art and aesthetics to crisis behavior to new product development.
Last Updated: 13-MAR-13