MK 021 Marketing Principles (Fall/Spring: 3)

This course is a prerequisite for all other marketing courses.
This course will explore the basic concepts, principles, and activities that are involved in modern marketing. It presents marketing within the integrating framework of the marketing management process that consists of organizing marketing planning, analyzing market opportunities, selecting target markets, developing the marketing mix, and managing the marketing effort. Additional attention is focused on international marketing, services marketing, non-profit marketing, and marketing ethics.
The Department

Last Updated: 15-FEB-12