MI 253 E-Commerce (Fall: 3)
Cross Listed with
Electronic commerce lies at the forefront of modern marketing and strategic
management, altering the competitive landscape for large and small corporations
alike. The internet and new media are reshaping industries, creating new
opportunities, and challenging existing commercial models and relationships.
Managers will need to understand the underpinnings of electronic commerce
in order to make informed decisions about the future their firms and industries.
Using a managerial perspective, this course focuses on key issues related
to e-commerce industry, including strategy development, competitive advantage,
current and emerging technologies, pricing, distribution channels, promotion,
Last Updated: 30-JAN-12