MI 161 Customer Relationship Management (Spring: 3)

Prerequisite: MK 021, MI/CS 021
Cross Listed with MK 161
This course will focus on how new technologies will affect marketing strategies. In today's dynamic markets, firms have exciting new marketing opportunities to interact and do business with customers, particularly via the web and new wireless technologies. In this course we will focus on understanding the underlying strategies necessary to integrate these new marketing technologies with traditional non-electronic approaches to marketing. The course will incorporate a project, cases, guest speakers, exams, and lectures. Students should be challenged by the course and should gain a solid understanding of the role of electronic marketing in today's fast-paced environment.
Lemon

Last Updated: 30-JAN-12