assistant professor of marketing
Ph.D. in Marketing, Georgia Institute of Technology
Representative publication: "Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research" (with Naresh Malhotra and Sung Kim), Management Science, 52 (12), 2006.
My research focus is two pronged. I study research methodology as well as how individuals self-regulate their behavior, and how that self-regulation affects their willingness to pay for products.